Engagement and loyalty in mobile applications for restaurant home deliveries

Engagement and loyalty in mobile applications for restaurant home deliveries

This study examines user engagement and loyalty in mobile applications for restaurant home deliveries during the COVID-19 pandemic. It explores the concepts of loyalty, engagement, and interactivity, with convenience and safety as drivers for continued use.Using Partial Least Squares Structural Equa...

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Bibliographic Details
Main Authors: Beatriz Londoño-Giraldo, Yésika María López-Ramírez, Jenny Vargas-Piedrahita
Format: Article
Language:English
Published: Elsevier 2024-04-01
Series:Heliyon
Subjects:
Convenience
Engagement
Interactivity
Loyalty
Mobile applications
Safety
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844024043202

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