The intersection of targeted advertising and security: Unraveling the mystery of overheard conversations
This paper explores targeted advertising, focusing on voice recognition technology and its potential effects on user privacy, assessing the advantages and challenges of such advertising methods. By emphasizing the need to balance marketing efficacy and user privacy protection, the analysis delves in...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-09-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S277250302300052X |
| _version_ | 1797677670977241088 |
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| author | Mohamed Aly Bouke Azizol Abdullah Sameer Hamoud ALshatebi Saleh Ali Zaid Hayate El Atigh |
| author_facet | Mohamed Aly Bouke Azizol Abdullah Sameer Hamoud ALshatebi Saleh Ali Zaid Hayate El Atigh |
| author_sort | Mohamed Aly Bouke |
| collection | DOAJ |
| description | This paper explores targeted advertising, focusing on voice recognition technology and its potential effects on user privacy, assessing the advantages and challenges of such advertising methods. By emphasizing the need to balance marketing efficacy and user privacy protection, the analysis delves into the evolution, current state, and potential applications of voice recognition technology in targeted advertising while considering ethical and legal aspects. Security implications of overheard conversations are also addressed, highlighting the importance of user consent, awareness, and legal frameworks. Strategies for preserving user privacy are proposed, encompassing privacy-enhancing technologies, policy recommendations, consumer awareness, and education efforts. This paper contributes to the ongoing discourse on balancing advertising efficiency and user privacy in today's digital landscape. It provides a comprehensive analysis and valuable insights for stakeholders, including advertisers, policymakers, and users. |
| first_indexed | 2024-03-11T22:48:38Z |
| format | Article |
| id | doaj.art-529e4d58372c479b903629b5d511f9f1 |
| institution | Directory Open Access Journal |
| issn | 2772-5030 |
| language | English |
| last_indexed | 2024-03-11T22:48:38Z |
| publishDate | 2023-09-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Telematics and Informatics Reports |
| spelling | doaj.art-529e4d58372c479b903629b5d511f9f12023-09-22T04:40:09ZengElsevierTelematics and Informatics Reports2772-50302023-09-0111100092The intersection of targeted advertising and security: Unraveling the mystery of overheard conversationsMohamed Aly Bouke0Azizol Abdullah1Sameer Hamoud ALshatebi2Saleh Ali Zaid3Hayate El Atigh4Department of Communication Technology and Network, Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, Serdang 43400, Malaysia; Corresponding author.Department of Communication Technology and Network, Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, Serdang 43400, MalaysiaDepartment of Communication Technology and Network, Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, Serdang 43400, MalaysiaDepartment of Communication Technology and Network, Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, Serdang 43400, MalaysiaDepartement Computer Engineering, Faculty of Computer Engineering, Bandirma Onyedi Eylul University, Balikesir 10200, TurkeyThis paper explores targeted advertising, focusing on voice recognition technology and its potential effects on user privacy, assessing the advantages and challenges of such advertising methods. By emphasizing the need to balance marketing efficacy and user privacy protection, the analysis delves into the evolution, current state, and potential applications of voice recognition technology in targeted advertising while considering ethical and legal aspects. Security implications of overheard conversations are also addressed, highlighting the importance of user consent, awareness, and legal frameworks. Strategies for preserving user privacy are proposed, encompassing privacy-enhancing technologies, policy recommendations, consumer awareness, and education efforts. This paper contributes to the ongoing discourse on balancing advertising efficiency and user privacy in today's digital landscape. It provides a comprehensive analysis and valuable insights for stakeholders, including advertisers, policymakers, and users.http://www.sciencedirect.com/science/article/pii/S277250302300052XTargeted advertisingVoice recognition technologyUser privacySecurity implicationsOverheard conversations |
| spellingShingle | Mohamed Aly Bouke Azizol Abdullah Sameer Hamoud ALshatebi Saleh Ali Zaid Hayate El Atigh The intersection of targeted advertising and security: Unraveling the mystery of overheard conversations Telematics and Informatics Reports Targeted advertising Voice recognition technology User privacy Security implications Overheard conversations |
| title | The intersection of targeted advertising and security: Unraveling the mystery of overheard conversations |
| title_full | The intersection of targeted advertising and security: Unraveling the mystery of overheard conversations |
| title_fullStr | The intersection of targeted advertising and security: Unraveling the mystery of overheard conversations |
| title_full_unstemmed | The intersection of targeted advertising and security: Unraveling the mystery of overheard conversations |
| title_short | The intersection of targeted advertising and security: Unraveling the mystery of overheard conversations |
| title_sort | intersection of targeted advertising and security unraveling the mystery of overheard conversations |
| topic | Targeted advertising Voice recognition technology User privacy Security implications Overheard conversations |
| url | http://www.sciencedirect.com/science/article/pii/S277250302300052X |
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