A Communications Strategy of the Malaysian Research Universities to add Value
This paper’s purpose is to understand what criteria constitutes narratives in the vision and mission statements on the corporate website of the Malaysian research universities based on storytelling elements. By looking at the vision and mission statements, through qualitative content analysis to dis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universitas Semarang
2019-03-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | http://journals.usm.ac.id/index.php/the-messenger/article/view/1211 |
| _version_ | 1828872026249494528 |
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| author | Nurafiq Inani Man Assoc. Prof. Dr. Zulhamri Abdullah Ezhar Tamam Nurul Ain Hasan |
| author_facet | Nurafiq Inani Man Assoc. Prof. Dr. Zulhamri Abdullah Ezhar Tamam Nurul Ain Hasan |
| author_sort | Nurafiq Inani Man |
| collection | DOAJ |
| description | This paper’s purpose is to understand what criteria constitutes narratives in the vision and mission statements on the corporate website of the Malaysian research universities based on storytelling elements. By looking at the vision and mission statements, through qualitative content analysis to discover what type of storytelling use in the local research university and to examine if it helps to add ‘value’ and effectively use as corporate strategy practice to better position itself among the top 100 ‘world-class university’. The results of this study, provide a preliminary findings of higher education institutions practice of their narratives in order to gain a competitive advantage within education industry. The paper also be valuable and provide an insight on how universities in Malaysia to communicate their narratives and corporate strategy in order to gain a competitive advantage and position to be the ‘world-class university’. |
| first_indexed | 2024-12-13T06:44:22Z |
| format | Article |
| id | doaj.art-529f32d336b8433ca90d289de857f4f7 |
| institution | Directory Open Access Journal |
| issn | 2086-1559 2527-2810 |
| language | English |
| last_indexed | 2024-12-13T06:44:22Z |
| publishDate | 2019-03-01 |
| publisher | Universitas Semarang |
| record_format | Article |
| series | Jurnal the Messenger |
| spelling | doaj.art-529f32d336b8433ca90d289de857f4f72022-12-21T23:56:19ZengUniversitas SemarangJurnal the Messenger2086-15592527-28102019-03-01111566910.26623/themessenger.v11i1.1211831A Communications Strategy of the Malaysian Research Universities to add ValueNurafiq Inani Man0Assoc. Prof. Dr. Zulhamri Abdullah1Ezhar Tamam2Nurul Ain Hasan3Universiti Putra Malaysia(SCOPUS ID: 23990423000); Universiti Putra MalaysiaUniversiti Putra MalaysiaUniversiti Putra MalaysiaThis paper’s purpose is to understand what criteria constitutes narratives in the vision and mission statements on the corporate website of the Malaysian research universities based on storytelling elements. By looking at the vision and mission statements, through qualitative content analysis to discover what type of storytelling use in the local research university and to examine if it helps to add ‘value’ and effectively use as corporate strategy practice to better position itself among the top 100 ‘world-class university’. The results of this study, provide a preliminary findings of higher education institutions practice of their narratives in order to gain a competitive advantage within education industry. The paper also be valuable and provide an insight on how universities in Malaysia to communicate their narratives and corporate strategy in order to gain a competitive advantage and position to be the ‘world-class university’.http://journals.usm.ac.id/index.php/the-messenger/article/view/1211Storytelling, Strategy, Research University, Malaysia, World-Class University |
| spellingShingle | Nurafiq Inani Man Assoc. Prof. Dr. Zulhamri Abdullah Ezhar Tamam Nurul Ain Hasan A Communications Strategy of the Malaysian Research Universities to add Value Jurnal the Messenger Storytelling, Strategy, Research University, Malaysia, World-Class University |
| title | A Communications Strategy of the Malaysian Research Universities to add Value |
| title_full | A Communications Strategy of the Malaysian Research Universities to add Value |
| title_fullStr | A Communications Strategy of the Malaysian Research Universities to add Value |
| title_full_unstemmed | A Communications Strategy of the Malaysian Research Universities to add Value |
| title_short | A Communications Strategy of the Malaysian Research Universities to add Value |
| title_sort | communications strategy of the malaysian research universities to add value |
| topic | Storytelling, Strategy, Research University, Malaysia, World-Class University |
| url | http://journals.usm.ac.id/index.php/the-messenger/article/view/1211 |
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