Encourage them to learn: Case Study of Fictitious Product and Virtual Market in Marketing Communications Degree Course
At the Faculty of Economics and Management at the Czech University of Life Sciences Prague (CULS Prague) a wide range of marketing courses are taught, covering many aspects of marketing theory. The curriculum of the majority of marketing courses consists of case studies and project work in teams. Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Czech University of Life Sciences Prague
2019-10-01
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| Series: | Journal on Efficiency and Responsibility in Education and Science |
| Subjects: | |
| Online Access: | https://doi.org/10.7160/eriesj.2019.120301 |