Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics
Research in marketing suggests that “collaborative communication” is important for firms to sustain competitive advantage, especially in industrial markets. This study integrates “relational” and “resource-based views” to articulate how col...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2016-03-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-2220-1&slc_lang=en&sid=1 |