EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU
Education is a vector for transforming realities into the information society and, because of this, new technologies are bringing constant innovations that challenge traditional educational models. At the same time, market hypercompetitiveness demands of constant professiona...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2017-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319351653004 |
| _version_ | 1827790397530701824 |
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| author | Ricardo Viana Carvalho de Paiva Danilo de Melo Costa Fábio Roberto Borges Marcus Vinicius de Paula Freitas |
| author_facet | Ricardo Viana Carvalho de Paiva Danilo de Melo Costa Fábio Roberto Borges Marcus Vinicius de Paula Freitas |
| author_sort | Ricardo Viana Carvalho de Paiva |
| collection | DOAJ |
| description | Education is a vector for transforming realities into the information society and, because of this, new technologies are bringing constant innovations that challenge traditional educational models. At the same time, market hypercompetitiveness demands of constant professional update and preparation for not only react, but also trans form from new scenarios. This paper presents, first, a benchmarking that explores new educational trends that are transforming the way people learn, in examples such as the Massive Online Courses and Cloud School. Then, this paper investigates the main ex pectations and frustrations of professionals who seek in the offer of postgraduate courses a service able to meet their demands, employing generative sessions, from the design thinking, as a qualitative data collection and projective techniques. The findin gs shows, from a marketing perspective, a significant gap between the delivery of the service and the service expected in post - graduation courses, in aspects such as frustration with the methodologies adopted, inadequate incorporation of technologies and a distance between the market practice and the preparation performed in the classroom. |
| first_indexed | 2024-03-11T17:32:38Z |
| format | Article |
| id | doaj.art-52c8cbf758f4477b853faad8a828fd44 |
| institution | Directory Open Access Journal |
| issn | 1983-4535 |
| language | Spanish |
| last_indexed | 2024-03-11T17:32:38Z |
| publishDate | 2017-01-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista Gestão Universitária na América Latina |
| spelling | doaj.art-52c8cbf758f4477b853faad8a828fd442023-10-18T21:28:46ZspaUniversidade Federal de Santa CatarinaRevista Gestão Universitária na América Latina1983-45352017-01-011027190EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSURicardo Viana Carvalho de PaivaDanilo de Melo CostaFábio Roberto BorgesMarcus Vinicius de Paula FreitasEducation is a vector for transforming realities into the information society and, because of this, new technologies are bringing constant innovations that challenge traditional educational models. At the same time, market hypercompetitiveness demands of constant professional update and preparation for not only react, but also trans form from new scenarios. This paper presents, first, a benchmarking that explores new educational trends that are transforming the way people learn, in examples such as the Massive Online Courses and Cloud School. Then, this paper investigates the main ex pectations and frustrations of professionals who seek in the offer of postgraduate courses a service able to meet their demands, employing generative sessions, from the design thinking, as a qualitative data collection and projective techniques. The findin gs shows, from a marketing perspective, a significant gap between the delivery of the service and the service expected in post - graduation courses, in aspects such as frustration with the methodologies adopted, inadequate incorporation of technologies and a distance between the market practice and the preparation performed in the classroom.http://www.redalyc.org/articulo.oa?id=319351653004graduate schooleducationservice qualitynew technologies |
| spellingShingle | Ricardo Viana Carvalho de Paiva Danilo de Melo Costa Fábio Roberto Borges Marcus Vinicius de Paula Freitas EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU Revista Gestão Universitária na América Latina graduate school education service quality new technologies |
| title | EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU |
| title_full | EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU |
| title_fullStr | EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU |
| title_full_unstemmed | EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU |
| title_short | EXPECTATIVAS E FRUSTRAÇÕES COM A OFERTA DE CURSOS DE PÓS-GRADUAÇÃO LATO SENSU |
| title_sort | expectativas e frustracoes com a oferta de cursos de pos graduacao lato sensu |
| topic | graduate school education service quality new technologies |
| url | http://www.redalyc.org/articulo.oa?id=319351653004 |
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