HALAL PERSPECTIVE: A CONCEPT PROMOTION CULINARY THROUGH DIGITAL MARKETING TO IMPROVE SMEs PERFORMANCE IN BATAM

HALAL PERSPECTIVE: A CONCEPT PROMOTION CULINARY THROUGH DIGITAL MARKETING TO IMPROVE SMEs PERFORMANCE IN BATAM

This study aims to provide stimulants to the leading sectors contributing to the state budget from the non-oil and gas sector. So far, tourism has an extraordinary strategic function in terms of food healthy and job creation for the community. the objectives are to explore whether SMEs have procedur...

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Bibliographic Details
Main Authors: Putu Hari Kurniawan, Lismayasari Lismayasari, Dian Puspita Novrianti
Format: Article
Language:English
Published: University of Brawijaya 2020-02-01
Series:Jurnal Aplikasi Manajemen
Subjects:
halal culinary promotion
digital marketing
smes performance
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1545

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