Misleading Discourse on Instagram: A Multimodal Study of Latin American Presidential Candidates in the Face of COVID-19
Instagram as a multimodal information network has helped politicians to position both their brand and their campaign. We analyzed whether the images and texts published during the pandemic contained misinformation. We studied from a multimodal perspective the Instagram accounts of the presidential c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
Universitat Autònoma de Barcelona
2021-06-01
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| Series: | Anàlisi: Quaderns de Comunicació i Cultura |
| Subjects: | |
| Online Access: | https://analisi.cat/article/view/3404 |
| _version_ | 1798046376534212608 |
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| author | Marga Cabrera-Méndez Rodrigo Cisternas Osorio Alberto J. López-Navarrete Rebeca Díez-Somavilla |
| author_facet | Marga Cabrera-Méndez Rodrigo Cisternas Osorio Alberto J. López-Navarrete Rebeca Díez-Somavilla |
| author_sort | Marga Cabrera-Méndez |
| collection | DOAJ |
| description | Instagram as a multimodal information network has helped politicians to position both their brand and their campaign. We analyzed whether the images and texts published during the pandemic contained misinformation. We studied from a multimodal perspective the Instagram accounts of the presidential candidates of four Latin American countries which held elections in 2021 to identify how much of the discourse was related to controlling the pandemic. The discourse was analyzed using different taxonomies. In the correlation between the discourse and following the recommendations of the World Health Organization (WHO), Chile stood out with the highest level of pandemic compliance; Peru and Ecuador were placed in the middle, while Honduras showed little if any interest. The conclusion was that politicians focused primarily on their campaigns and marginally on the pandemic. The omission of COVID-19 from most publications reflected a misinformative discourse which could potentially confuse the public. |
| first_indexed | 2024-04-11T23:37:53Z |
| format | Article |
| id | doaj.art-52d5800f2ac34713a96872f81f975382 |
| institution | Directory Open Access Journal |
| issn | 0211-2175 2340-5236 |
| language | Catalan |
| last_indexed | 2024-04-11T23:37:53Z |
| publishDate | 2021-06-01 |
| publisher | Universitat Autònoma de Barcelona |
| record_format | Article |
| series | Anàlisi: Quaderns de Comunicació i Cultura |
| spelling | doaj.art-52d5800f2ac34713a96872f81f9753822022-12-22T03:56:54ZcatUniversitat Autònoma de BarcelonaAnàlisi: Quaderns de Comunicació i Cultura0211-21752340-52362021-06-016410.5565/rev/analisi.3404Misleading Discourse on Instagram: A Multimodal Study of Latin American Presidential Candidates in the Face of COVID-19Marga Cabrera-Méndez0Rodrigo Cisternas Osorio1Alberto J. López-Navarrete2Rebeca Díez-Somavilla3Universitat Politècnica de ValènciaUniversidad Casa GrandeUniversitat Politècnica de ValènciaUniversitat Politècnica de ValènciaInstagram as a multimodal information network has helped politicians to position both their brand and their campaign. We analyzed whether the images and texts published during the pandemic contained misinformation. We studied from a multimodal perspective the Instagram accounts of the presidential candidates of four Latin American countries which held elections in 2021 to identify how much of the discourse was related to controlling the pandemic. The discourse was analyzed using different taxonomies. In the correlation between the discourse and following the recommendations of the World Health Organization (WHO), Chile stood out with the highest level of pandemic compliance; Peru and Ecuador were placed in the middle, while Honduras showed little if any interest. The conclusion was that politicians focused primarily on their campaigns and marginally on the pandemic. The omission of COVID-19 from most publications reflected a misinformative discourse which could potentially confuse the public.https://analisi.cat/article/view/3404COVID-19Instagrammisinformationmultimodalpolitics |
| spellingShingle | Marga Cabrera-Méndez Rodrigo Cisternas Osorio Alberto J. López-Navarrete Rebeca Díez-Somavilla Misleading Discourse on Instagram: A Multimodal Study of Latin American Presidential Candidates in the Face of COVID-19 Anàlisi: Quaderns de Comunicació i Cultura COVID-19 misinformation multimodal politics |
| title | Misleading Discourse on Instagram: A Multimodal Study of Latin American Presidential Candidates in the Face of COVID-19 |
| title_full | Misleading Discourse on Instagram: A Multimodal Study of Latin American Presidential Candidates in the Face of COVID-19 |
| title_fullStr | Misleading Discourse on Instagram: A Multimodal Study of Latin American Presidential Candidates in the Face of COVID-19 |
| title_full_unstemmed | Misleading Discourse on Instagram: A Multimodal Study of Latin American Presidential Candidates in the Face of COVID-19 |
| title_short | Misleading Discourse on Instagram: A Multimodal Study of Latin American Presidential Candidates in the Face of COVID-19 |
| title_sort | misleading discourse on instagram a multimodal study of latin american presidential candidates in the face of covid 19 |
| topic | COVID-19 misinformation multimodal politics |
| url | https://analisi.cat/article/view/3404 |
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