EXPANSÃO DO INSTITUTO FEDERAL DE SANTA CATARINA: A IMPLANTAÇÃO DO CAMPUS GAROPABA E SUA RELAÇÃO COM O MERCADO
The expansion at the Federal Institute of Santa Catarina is reality, where the three campuses now has 19 campuses. And Campus Garopaba is one that is under construction. The difficulties are great partnership with him to market the region's basic assumption for the success of this deployment. T...
| Main Author: | |
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| Format: | Article |
| Language: | Spanish |
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Universidade Federal de Santa Catarina
2011-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319327512012 |
| _version_ | 1797656708852482048 |
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| author | Tiago Savi Mondo |
| author_facet | Tiago Savi Mondo |
| author_sort | Tiago Savi Mondo |
| collection | DOAJ |
| description | The expansion at the Federal Institute of Santa Catarina is reality, where the three campuses now has 19 campuses. And Campus Garopaba is one that is under construction. The difficulties are great partnership with him to market the region's basic assumption for the success of this deployment. Thus, the purpose of this paper is to examine the mechanisms of relationship and communication with the market occurring in the process of implementation of the Campus Garopaba of Federal Institute of Santa Catarina from research participant. The study is characterized as exploratory and descriptive type case report. Survey was conducted participant observation for a description of activities on campus. The results show that the mechanisms Campus uses print, radio, meetings with authorities and associations and the Internet and digital media. It is considered important initiatives of relationship and communication in the process of return, thereby carrying out a collective construction, together with the community. |
| first_indexed | 2024-03-11T17:33:33Z |
| format | Article |
| id | doaj.art-52e5356aa2cc4f06b14cb9ecf3d376a6 |
| institution | Directory Open Access Journal |
| issn | 1983-4535 |
| language | Spanish |
| last_indexed | 2024-03-11T17:33:33Z |
| publishDate | 2011-01-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista Gestão Universitária na América Latina |
| spelling | doaj.art-52e5356aa2cc4f06b14cb9ecf3d376a62023-10-18T21:28:43ZspaUniversidade Federal de Santa CatarinaRevista Gestão Universitária na América Latina1983-45352011-01-0143213227EXPANSÃO DO INSTITUTO FEDERAL DE SANTA CATARINA: A IMPLANTAÇÃO DO CAMPUS GAROPABA E SUA RELAÇÃO COM O MERCADOTiago Savi MondoThe expansion at the Federal Institute of Santa Catarina is reality, where the three campuses now has 19 campuses. And Campus Garopaba is one that is under construction. The difficulties are great partnership with him to market the region's basic assumption for the success of this deployment. Thus, the purpose of this paper is to examine the mechanisms of relationship and communication with the market occurring in the process of implementation of the Campus Garopaba of Federal Institute of Santa Catarina from research participant. The study is characterized as exploratory and descriptive type case report. Survey was conducted participant observation for a description of activities on campus. The results show that the mechanisms Campus uses print, radio, meetings with authorities and associations and the Internet and digital media. It is considered important initiatives of relationship and communication in the process of return, thereby carrying out a collective construction, together with the community.http://www.redalyc.org/articulo.oa?id=319327512012ifsccampus garopabarelationship marketingcommunication |
| spellingShingle | Tiago Savi Mondo EXPANSÃO DO INSTITUTO FEDERAL DE SANTA CATARINA: A IMPLANTAÇÃO DO CAMPUS GAROPABA E SUA RELAÇÃO COM O MERCADO Revista Gestão Universitária na América Latina ifsc campus garopaba relationship marketing communication |
| title | EXPANSÃO DO INSTITUTO FEDERAL DE SANTA CATARINA: A IMPLANTAÇÃO DO CAMPUS GAROPABA E SUA RELAÇÃO COM O MERCADO |
| title_full | EXPANSÃO DO INSTITUTO FEDERAL DE SANTA CATARINA: A IMPLANTAÇÃO DO CAMPUS GAROPABA E SUA RELAÇÃO COM O MERCADO |
| title_fullStr | EXPANSÃO DO INSTITUTO FEDERAL DE SANTA CATARINA: A IMPLANTAÇÃO DO CAMPUS GAROPABA E SUA RELAÇÃO COM O MERCADO |
| title_full_unstemmed | EXPANSÃO DO INSTITUTO FEDERAL DE SANTA CATARINA: A IMPLANTAÇÃO DO CAMPUS GAROPABA E SUA RELAÇÃO COM O MERCADO |
| title_short | EXPANSÃO DO INSTITUTO FEDERAL DE SANTA CATARINA: A IMPLANTAÇÃO DO CAMPUS GAROPABA E SUA RELAÇÃO COM O MERCADO |
| title_sort | expansao do instituto federal de santa catarina a implantacao do campus garopaba e sua relacao com o mercado |
| topic | ifsc campus garopaba relationship marketing communication |
| url | http://www.redalyc.org/articulo.oa?id=319327512012 |
| work_keys_str_mv | AT tiagosavimondo expansaodoinstitutofederaldesantacatarinaaimplantacaodocampusgaropabaesuarelacaocomomercado |