How does online social interaction promote students’ continuous learning intentions?
Learning from online videos using synchronized Danmu comments provides a co-learning experience. To explore the factors influencing learning with or without Danmu videos, an initial set of reasons and impediments was compiled based on a pilot study of 24 Chinese university students with learning exp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-01-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1098110/full |
| _version_ | 1811175336691367936 |
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| author | Shunan Zhang Shunan Zhang ShaoPeng Che Dongyan Nan Dongyan Nan Jang Hyun Kim Jang Hyun Kim |
| author_facet | Shunan Zhang Shunan Zhang ShaoPeng Che Dongyan Nan Dongyan Nan Jang Hyun Kim Jang Hyun Kim |
| author_sort | Shunan Zhang |
| collection | DOAJ |
| description | Learning from online videos using synchronized Danmu comments provides a co-learning experience. To explore the factors influencing learning with or without Danmu videos, an initial set of reasons and impediments was compiled based on a pilot study of 24 Chinese university students with learning experience using Danmu videos. Three hundred such students were surveyed to determine the factors that influence their motivations and hindrances with regard to using Danmu videos. The potential predictors of users’ continuance intentions were also examined. The results showed that the frequency of using Danmu videos is related to the continuous learning intention. Seeking information, social presence, and perceived entertainment motivate learners and positively impact their intention to continue learning using Danmu videos. Hindrances such as information pollution, attention failure, and visual obstacle were found to be negatively associated with learners’ continuance intention in the long run. Our findings provided constructive suggestions for addressing the issue of dropout rates, and novel ideas for future studies were proposed. |
| first_indexed | 2024-04-10T19:35:29Z |
| format | Article |
| id | doaj.art-5301d936b57f40e18e8292d9bd6aa228 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-10T19:35:29Z |
| publishDate | 2023-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-5301d936b57f40e18e8292d9bd6aa2282023-01-30T07:18:40ZengFrontiers Media S.A.Frontiers in Psychology1664-10782023-01-011410.3389/fpsyg.2023.10981101098110How does online social interaction promote students’ continuous learning intentions?Shunan Zhang0Shunan Zhang1ShaoPeng Che2Dongyan Nan3Dongyan Nan4Jang Hyun Kim5Jang Hyun Kim6Department of Interaction Science, Sungkyunkwan University, Seoul, Republic of KoreaDepartment of Human-Artificial Intelligence Interaction, Sungkyunkwan University, Seoul, Republic of KoreaSchool of Journalism and Communication, Tsinghua University, Beijing, ChinaDepartment of Interaction Science, Sungkyunkwan University, Seoul, Republic of KoreaDepartment of Human-Artificial Intelligence Interaction, Sungkyunkwan University, Seoul, Republic of KoreaDepartment of Interaction Science, Sungkyunkwan University, Seoul, Republic of KoreaDepartment of Human-Artificial Intelligence Interaction, Sungkyunkwan University, Seoul, Republic of KoreaLearning from online videos using synchronized Danmu comments provides a co-learning experience. To explore the factors influencing learning with or without Danmu videos, an initial set of reasons and impediments was compiled based on a pilot study of 24 Chinese university students with learning experience using Danmu videos. Three hundred such students were surveyed to determine the factors that influence their motivations and hindrances with regard to using Danmu videos. The potential predictors of users’ continuance intentions were also examined. The results showed that the frequency of using Danmu videos is related to the continuous learning intention. Seeking information, social presence, and perceived entertainment motivate learners and positively impact their intention to continue learning using Danmu videos. Hindrances such as information pollution, attention failure, and visual obstacle were found to be negatively associated with learners’ continuance intention in the long run. Our findings provided constructive suggestions for addressing the issue of dropout rates, and novel ideas for future studies were proposed.https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1098110/fullDanmu videosonline learningmotivationshindrancescontinuance intention |
| spellingShingle | Shunan Zhang Shunan Zhang ShaoPeng Che Dongyan Nan Dongyan Nan Jang Hyun Kim Jang Hyun Kim How does online social interaction promote students’ continuous learning intentions? Frontiers in Psychology Danmu videos online learning motivations hindrances continuance intention |
| title | How does online social interaction promote students’ continuous learning intentions? |
| title_full | How does online social interaction promote students’ continuous learning intentions? |
| title_fullStr | How does online social interaction promote students’ continuous learning intentions? |
| title_full_unstemmed | How does online social interaction promote students’ continuous learning intentions? |
| title_short | How does online social interaction promote students’ continuous learning intentions? |
| title_sort | how does online social interaction promote students continuous learning intentions |
| topic | Danmu videos online learning motivations hindrances continuance intention |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1098110/full |
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