THE ROLE OF THE IMPLEMENTATION OF THE QUALITY MANAGEMENT SYSTEM IN SERVICES
According to theorists, customer satisfaction is a subjective concept, difficult to measure, difficult to quantify. Aspects related to its quantification arising from: diversity of factors which influence the satisfaction, difficulty interpretation of the results, the positive trend of results, obst...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Dunarea de Jos University of Galati
2014-06-01
|
Series: | Risk in Contemporary Economy |
Online Access: | http://www.rce.feaa.ugal.ro/images/stories/RCE2014/papers/SusanuCristacheSusanuMicu.pdf |