Customer Perceived Value of Blind Box to Customer Satisfaction and Customer Loyalty
A blind box economy has emerged in 2019, reflecting new consumption psy-chology among the young Z generation. Based on previous studies on Customer Perceived Value (CPV), customer satisfaction, and customer loyalty, this study analyzes 12 blind box characteristics, 5 blind box CPV, customer satisfac...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/14/shsconf_cike2023_01002.pdf |
| _version_ | 1797829334939992064 |
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| author | Zhang Zihan |
| author_facet | Zhang Zihan |
| author_sort | Zhang Zihan |
| collection | DOAJ |
| description | A blind box economy has emerged in 2019, reflecting new consumption psy-chology among the young Z generation. Based on previous studies on Customer Perceived Value (CPV), customer satisfaction, and customer loyalty, this study analyzes 12 blind box characteristics, 5 blind box CPV, customer satisfaction, and customer loyalty via questionnaires and interviews. A Better-Worse Coeffi-cient analysis, blind box characteristic, and Kano attribute classification of the CPV are used to determine the positive effect on customer satisfaction. In addi-tion, Stata multiple regression models are used for the effect of customer satisfac-tion on customer loyalty. |
| first_indexed | 2024-04-09T13:18:49Z |
| format | Article |
| id | doaj.art-530a880ba0e54c83a56ddd473297fafb |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-09T13:18:49Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-530a880ba0e54c83a56ddd473297fafb2023-05-11T09:13:32ZengEDP SciencesSHS Web of Conferences2261-24242023-01-011650100210.1051/shsconf/202316501002shsconf_cike2023_01002Customer Perceived Value of Blind Box to Customer Satisfaction and Customer LoyaltyZhang Zihan0Shanghai High SchoolA blind box economy has emerged in 2019, reflecting new consumption psy-chology among the young Z generation. Based on previous studies on Customer Perceived Value (CPV), customer satisfaction, and customer loyalty, this study analyzes 12 blind box characteristics, 5 blind box CPV, customer satisfaction, and customer loyalty via questionnaires and interviews. A Better-Worse Coeffi-cient analysis, blind box characteristic, and Kano attribute classification of the CPV are used to determine the positive effect on customer satisfaction. In addi-tion, Stata multiple regression models are used for the effect of customer satisfac-tion on customer loyalty.https://www.shs-conferences.org/articles/shsconf/pdf/2023/14/shsconf_cike2023_01002.pdf |
| spellingShingle | Zhang Zihan Customer Perceived Value of Blind Box to Customer Satisfaction and Customer Loyalty SHS Web of Conferences |
| title | Customer Perceived Value of Blind Box to Customer Satisfaction and Customer Loyalty |
| title_full | Customer Perceived Value of Blind Box to Customer Satisfaction and Customer Loyalty |
| title_fullStr | Customer Perceived Value of Blind Box to Customer Satisfaction and Customer Loyalty |
| title_full_unstemmed | Customer Perceived Value of Blind Box to Customer Satisfaction and Customer Loyalty |
| title_short | Customer Perceived Value of Blind Box to Customer Satisfaction and Customer Loyalty |
| title_sort | customer perceived value of blind box to customer satisfaction and customer loyalty |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2023/14/shsconf_cike2023_01002.pdf |
| work_keys_str_mv | AT zhangzihan customerperceivedvalueofblindboxtocustomersatisfactionandcustomerloyalty |