THE INFLUENCE OF STORE IMAGE, TRUST, RISK PERCEPTION, AND BENEFIT PERCEPTION ON ONLINE MOBILE PHONE PURCHASE INTENTION
Introduction: The study intends to affect the shop image, trust, risk perception, and benefit perception of online mobile phone purchases. Methods: The Smart PLS program was used in conjunction with data acquired via a questionnaire. Because Sentra Mobile's online store is in Bibli, the popul...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi dan Bisnis, Universitas Airlangga
2023-05-01
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| Series: | Jurnal Ekonomi dan Bisnis Airlangga |
| Online Access: | https://e-journal.unair.ac.id/JEBA/article/view/41328 |
| _version_ | 1797272615768817664 |
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| author | Iis Mei Hudawidayanti Masmira Kurniawati |
| author_facet | Iis Mei Hudawidayanti Masmira Kurniawati |
| author_sort | Iis Mei Hudawidayanti |
| collection | DOAJ |
| description | Introduction: The study intends to affect the shop image, trust, risk perception, and benefit perception of online mobile phone purchases.
Methods: The Smart PLS program was used in conjunction with data acquired via a questionnaire. Because Sentra Mobile's online store is in Bibli, the population of this study includes the whole Blibli user base. In this study, non-probability sampling is used, which means that a population element has no chance of being chosen as a sample subject. Sampling is a purposeful sampling approach in which the sample is determined using multiple criteria so that it may be utilized as a sample.
Results: The findings indicated that each of the variables had an impact on the purchase intention. There is a positive effect on the store's image intended for purchasing mobile phones online. Through trust mediation, store image has a higher favorable impact on the desire to buy mobile phones online. The inclination to acquire a mobile phone online is influenced positively by trust. The perception of risk has a negative effect on the inclination to acquire a mobile phone online.
Conclusion and suggestion: This research can be a reference for further research related to the influence of store image, trust, perceived risk, and perceived benefits on the purchase intention of mobile phones online. |
| first_indexed | 2024-03-07T14:30:56Z |
| format | Article |
| id | doaj.art-530d2dae087d4a898b2452cdcced710d |
| institution | Directory Open Access Journal |
| issn | 2338-2686 2597-4564 |
| language | English |
| last_indexed | 2024-03-07T14:30:56Z |
| publishDate | 2023-05-01 |
| publisher | Fakultas Ekonomi dan Bisnis, Universitas Airlangga |
| record_format | Article |
| series | Jurnal Ekonomi dan Bisnis Airlangga |
| spelling | doaj.art-530d2dae087d4a898b2452cdcced710d2024-03-06T04:34:54ZengFakultas Ekonomi dan Bisnis, Universitas AirlanggaJurnal Ekonomi dan Bisnis Airlangga2338-26862597-45642023-05-0133112010.20473/jeba.V33I12023.1-2039399THE INFLUENCE OF STORE IMAGE, TRUST, RISK PERCEPTION, AND BENEFIT PERCEPTION ON ONLINE MOBILE PHONE PURCHASE INTENTIONIis Mei Hudawidayanti0https://orcid.org/0000-0002-3468-4776Masmira Kurniawati1https://orcid.org/0000-0002-9585-8135Magister of Economy, Department Economy and Bussines Universitas Airlangga Magister of Economy, Department Economy and Bussines Universitas Airlangga Introduction: The study intends to affect the shop image, trust, risk perception, and benefit perception of online mobile phone purchases. Methods: The Smart PLS program was used in conjunction with data acquired via a questionnaire. Because Sentra Mobile's online store is in Bibli, the population of this study includes the whole Blibli user base. In this study, non-probability sampling is used, which means that a population element has no chance of being chosen as a sample subject. Sampling is a purposeful sampling approach in which the sample is determined using multiple criteria so that it may be utilized as a sample. Results: The findings indicated that each of the variables had an impact on the purchase intention. There is a positive effect on the store's image intended for purchasing mobile phones online. Through trust mediation, store image has a higher favorable impact on the desire to buy mobile phones online. The inclination to acquire a mobile phone online is influenced positively by trust. The perception of risk has a negative effect on the inclination to acquire a mobile phone online. Conclusion and suggestion: This research can be a reference for further research related to the influence of store image, trust, perceived risk, and perceived benefits on the purchase intention of mobile phones online.https://e-journal.unair.ac.id/JEBA/article/view/41328 |
| spellingShingle | Iis Mei Hudawidayanti Masmira Kurniawati THE INFLUENCE OF STORE IMAGE, TRUST, RISK PERCEPTION, AND BENEFIT PERCEPTION ON ONLINE MOBILE PHONE PURCHASE INTENTION Jurnal Ekonomi dan Bisnis Airlangga |
| title | THE INFLUENCE OF STORE IMAGE, TRUST, RISK PERCEPTION, AND BENEFIT PERCEPTION ON ONLINE MOBILE PHONE PURCHASE INTENTION |
| title_full | THE INFLUENCE OF STORE IMAGE, TRUST, RISK PERCEPTION, AND BENEFIT PERCEPTION ON ONLINE MOBILE PHONE PURCHASE INTENTION |
| title_fullStr | THE INFLUENCE OF STORE IMAGE, TRUST, RISK PERCEPTION, AND BENEFIT PERCEPTION ON ONLINE MOBILE PHONE PURCHASE INTENTION |
| title_full_unstemmed | THE INFLUENCE OF STORE IMAGE, TRUST, RISK PERCEPTION, AND BENEFIT PERCEPTION ON ONLINE MOBILE PHONE PURCHASE INTENTION |
| title_short | THE INFLUENCE OF STORE IMAGE, TRUST, RISK PERCEPTION, AND BENEFIT PERCEPTION ON ONLINE MOBILE PHONE PURCHASE INTENTION |
| title_sort | influence of store image trust risk perception and benefit perception on online mobile phone purchase intention |
| url | https://e-journal.unair.ac.id/JEBA/article/view/41328 |
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