Multiclass Sentiment Prediction of Airport Service Online Reviews Using Aspect-Based Sentimental Analysis and Machine Learning

Airport service quality ratings found on social media such as Airline Quality and Google Maps offer invaluable insights for airport management to improve their quality of services. However, there is currently a lack of research analysing these reviews by airport services using sentimental analysis a...

Full description

Bibliographic Details
Main Authors: Mohammed Saad M. Alanazi, Jun Li, Karl W. Jenkins
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Mathematics
Subjects:
Online Access:https://www.mdpi.com/2227-7390/12/5/781
_version_ 1797264147123011584
author Mohammed Saad M. Alanazi
Jun Li
Karl W. Jenkins
author_facet Mohammed Saad M. Alanazi
Jun Li
Karl W. Jenkins
author_sort Mohammed Saad M. Alanazi
collection DOAJ
description Airport service quality ratings found on social media such as Airline Quality and Google Maps offer invaluable insights for airport management to improve their quality of services. However, there is currently a lack of research analysing these reviews by airport services using sentimental analysis approaches. This research applies multiclass models based on Aspect-Based Sentimental Analysis to conduct a comprehensive analysis of travellers’ reviews, in which the major airport services are tagged by positive, negative, and non-existent sentiments. Seven airport services commonly utilised in previous studies are also introduced. Subsequently, various Deep Learning architectures and Machine Learning classification algorithms are developed, tested, and compared using data collected from Twitter, Google Maps, and Airline Quality, encompassing travellers’ feedback on airport service quality. The results show that the traditional Machine Learning algorithms such as the Random Forest algorithm outperform Deep Learning models in the multiclass prediction of airport service quality using travellers’ feedback. The findings of this study offer concrete justifications for utilising multiclass Machine Learning models to understand the travellers’ sentiments and therefore identify airport services required for improvement.
first_indexed 2024-04-25T00:24:16Z
format Article
id doaj.art-534b2308f20d4b74bff97d0cfe61b487
institution Directory Open Access Journal
issn 2227-7390
language English
last_indexed 2024-04-25T00:24:16Z
publishDate 2024-03-01
publisher MDPI AG
record_format Article
series Mathematics
spelling doaj.art-534b2308f20d4b74bff97d0cfe61b4872024-03-12T16:50:20ZengMDPI AGMathematics2227-73902024-03-0112578110.3390/math12050781Multiclass Sentiment Prediction of Airport Service Online Reviews Using Aspect-Based Sentimental Analysis and Machine LearningMohammed Saad M. Alanazi0Jun Li1Karl W. Jenkins2School of Aerospace, Transport and Manufacturing (SATM), Cranfield University, Cranfield MK43 0AL, UKSchool of Aerospace, Transport and Manufacturing (SATM), Cranfield University, Cranfield MK43 0AL, UKSchool of Aerospace, Transport and Manufacturing (SATM), Cranfield University, Cranfield MK43 0AL, UKAirport service quality ratings found on social media such as Airline Quality and Google Maps offer invaluable insights for airport management to improve their quality of services. However, there is currently a lack of research analysing these reviews by airport services using sentimental analysis approaches. This research applies multiclass models based on Aspect-Based Sentimental Analysis to conduct a comprehensive analysis of travellers’ reviews, in which the major airport services are tagged by positive, negative, and non-existent sentiments. Seven airport services commonly utilised in previous studies are also introduced. Subsequently, various Deep Learning architectures and Machine Learning classification algorithms are developed, tested, and compared using data collected from Twitter, Google Maps, and Airline Quality, encompassing travellers’ feedback on airport service quality. The results show that the traditional Machine Learning algorithms such as the Random Forest algorithm outperform Deep Learning models in the multiclass prediction of airport service quality using travellers’ feedback. The findings of this study offer concrete justifications for utilising multiclass Machine Learning models to understand the travellers’ sentiments and therefore identify airport services required for improvement.https://www.mdpi.com/2227-7390/12/5/781airport service qualityDeep LearningTwitterGoogle MapsAirline Quality
spellingShingle Mohammed Saad M. Alanazi
Jun Li
Karl W. Jenkins
Multiclass Sentiment Prediction of Airport Service Online Reviews Using Aspect-Based Sentimental Analysis and Machine Learning
Mathematics
airport service quality
Deep Learning
Twitter
Google Maps
Airline Quality
title Multiclass Sentiment Prediction of Airport Service Online Reviews Using Aspect-Based Sentimental Analysis and Machine Learning
title_full Multiclass Sentiment Prediction of Airport Service Online Reviews Using Aspect-Based Sentimental Analysis and Machine Learning
title_fullStr Multiclass Sentiment Prediction of Airport Service Online Reviews Using Aspect-Based Sentimental Analysis and Machine Learning
title_full_unstemmed Multiclass Sentiment Prediction of Airport Service Online Reviews Using Aspect-Based Sentimental Analysis and Machine Learning
title_short Multiclass Sentiment Prediction of Airport Service Online Reviews Using Aspect-Based Sentimental Analysis and Machine Learning
title_sort multiclass sentiment prediction of airport service online reviews using aspect based sentimental analysis and machine learning
topic airport service quality
Deep Learning
Twitter
Google Maps
Airline Quality
url https://www.mdpi.com/2227-7390/12/5/781
work_keys_str_mv AT mohammedsaadmalanazi multiclasssentimentpredictionofairportserviceonlinereviewsusingaspectbasedsentimentalanalysisandmachinelearning
AT junli multiclasssentimentpredictionofairportserviceonlinereviewsusingaspectbasedsentimentalanalysisandmachinelearning
AT karlwjenkins multiclasssentimentpredictionofairportserviceonlinereviewsusingaspectbasedsentimentalanalysisandmachinelearning