Effects of Marketing Mix on Students' Selection of Transnational Top-up Degrees in Hong Kong
With fierce competition in transnational higher education (TNHE), marketing mix strategies should be adopted to attract students to study the transnational top-up degrees offered in Hong Kong. This research investigates the effects of service marketing mix on students' selection of transnation...
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| Format: | Article |
| Language: | English |
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EconJournals
2020-09-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/10163 |