Effects of Marketing Mix on Students' Selection of Transnational Top-up Degrees in Hong Kong
With fierce competition in transnational higher education (TNHE), marketing mix strategies should be adopted to attract students to study the transnational top-up degrees offered in Hong Kong. This research investigates the effects of service marketing mix on students' selection of transnation...
Main Author: | May Yee Melissa Lau |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2020-09-01
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Series: | International Review of Management and Marketing |
Online Access: | https://www.econjournals.com/index.php/irmm/article/view/10163 |
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