Virality in Social Media Advertising: A Case Study in Bandung Tourism
Abstract. The growth of tourism in Indonesia makes Bandung, as one of the major cities in Indonesia, has to improve its tourism even further. One of the plans of the Department of Tourism and Cultural Bandung is about how to advertise tourism in Bandung City. The current state of Bandung Tourism Amb...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2019-12-01
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| Series: | Asian Journal of Technology Management |
| Subjects: | |
| Online Access: | https://journal.sbm.itb.ac.id/index.php/ajtm/article/view/3395 |