Norway ReimaginedPopular geopolitics and the Russophone fans of Skam

In this article, I discuss the geopolitical underpinnings of Russophone fans’ response to the Norwegian hit teen series Skam [Shame]. Starting from the wide-spread distribution of Skam through informal horizontal networks, my article highlights the context specificity of fan participation in meaning...

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Main Author: Ratilainen Saara
Format: Article
Language:English
Published: Sciendo 2020-09-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2020-0016
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author Ratilainen Saara
author_facet Ratilainen Saara
author_sort Ratilainen Saara
collection DOAJ
description In this article, I discuss the geopolitical underpinnings of Russophone fans’ response to the Norwegian hit teen series Skam [Shame]. Starting from the wide-spread distribution of Skam through informal horizontal networks, my article highlights the context specificity of fan participation in meaning-making around global television. Employing multimodal discourse analysis to the social media platform VKontakte, I examine how Russophone audiences of global television imagine the country of origin of their object of fandom, and how spatial imaginations embedded in this process contribute to popular geopolitics of Norden – that is, to geopolitical reasoning of narratives and representations of Nordic countries available through popular culture. My analysis shows how Norway and its positioning in the world provides an important symbolic resource for further discussions on identity and belonging. A close examination of mediated transnational cultural exchange through fan communities advances our understanding of the meaning of popular geopolitics in the age of global television.
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spelling doaj.art-53813cb89eb04a61b8cb5faf40ccd6f32023-08-02T08:15:13ZengSciendoNordicom Review2001-51192020-09-0141s113915310.2478/nor-2020-0016Norway ReimaginedPopular geopolitics and the Russophone fans of SkamRatilainen Saara0Aleksanteri Institute, University of Helsinki, FinlandIn this article, I discuss the geopolitical underpinnings of Russophone fans’ response to the Norwegian hit teen series Skam [Shame]. Starting from the wide-spread distribution of Skam through informal horizontal networks, my article highlights the context specificity of fan participation in meaning-making around global television. Employing multimodal discourse analysis to the social media platform VKontakte, I examine how Russophone audiences of global television imagine the country of origin of their object of fandom, and how spatial imaginations embedded in this process contribute to popular geopolitics of Norden – that is, to geopolitical reasoning of narratives and representations of Nordic countries available through popular culture. My analysis shows how Norway and its positioning in the world provides an important symbolic resource for further discussions on identity and belonging. A close examination of mediated transnational cultural exchange through fan communities advances our understanding of the meaning of popular geopolitics in the age of global television.https://doi.org/10.2478/nor-2020-0016popular geopoliticsfandomrussophone audiencenordic tvtranscultural communication
spellingShingle Ratilainen Saara
Norway ReimaginedPopular geopolitics and the Russophone fans of Skam
Nordicom Review
popular geopolitics
fandom
russophone audience
nordic tv
transcultural communication
title Norway ReimaginedPopular geopolitics and the Russophone fans of Skam
title_full Norway ReimaginedPopular geopolitics and the Russophone fans of Skam
title_fullStr Norway ReimaginedPopular geopolitics and the Russophone fans of Skam
title_full_unstemmed Norway ReimaginedPopular geopolitics and the Russophone fans of Skam
title_short Norway ReimaginedPopular geopolitics and the Russophone fans of Skam
title_sort norway reimaginedpopular geopolitics and the russophone fans of skam
topic popular geopolitics
fandom
russophone audience
nordic tv
transcultural communication
url https://doi.org/10.2478/nor-2020-0016
work_keys_str_mv AT ratilainensaara norwayreimaginedpopulargeopoliticsandtherussophonefansofskam