La internacionalización de la empresa castellano-leonesa: un análisis de la efectividad de los Planes Integrales de Desarrollo de Mercados (PIDM).
Internationalization is one of the businesses activities that have changed the competitive environment, and has opened new markets and business opportunities. Through actions as exports, it is also seen as a prerequisite for business growth, as an opportunity to generate returns, and even as an alte...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del Rosario
2010-05-01
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| Series: | Universidad y Empresa |
| Subjects: | |
| Online Access: | http://revistas.urosario.edu.co/index.php/empresa/article/view/1085 |
| _version_ | 1830357665895677952 |
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| author | Maria del Valle Santos Álvarez Aura Uribe Arévalo |
| author_facet | Maria del Valle Santos Álvarez Aura Uribe Arévalo |
| author_sort | Maria del Valle Santos Álvarez |
| collection | DOAJ |
| description | Internationalization is one of the businesses activities that have changed the competitive environment, and has opened new markets and business opportunities. Through actions as exports, it is also seen as a prerequisite for business growth, as an opportunity to generate returns, and even as an alternative to corporate survival (Leonidou, 1995; Morello, 2001). One of the strategies that countries adopt to the internationalization of their companies is related with the promotion of exports, promoted by the government through public and private, in order to help the company to penetrate and expand in international markets through the so-called Market Integration Plans (PIDM), in the case of Spain. For this consideration, the central objective of this the work is to analyze the PIDM impact in the process of internationalization of Spanish companies in general and the castellano-leonesas in particular, the empirical analysis is a descriptive and comparative, and uses statisticcs from Chambers of Commerce |
| first_indexed | 2024-12-20T02:27:46Z |
| format | Article |
| id | doaj.art-538523af0c19403fb79a316b83c978cd |
| institution | Directory Open Access Journal |
| issn | 0124-4639 2145-4558 |
| language | English |
| last_indexed | 2024-12-20T02:27:46Z |
| publishDate | 2010-05-01 |
| publisher | Universidad del Rosario |
| record_format | Article |
| series | Universidad y Empresa |
| spelling | doaj.art-538523af0c19403fb79a316b83c978cd2022-12-21T19:56:39ZengUniversidad del RosarioUniversidad y Empresa0124-46392145-45582010-05-01111775111967La internacionalización de la empresa castellano-leonesa: un análisis de la efectividad de los Planes Integrales de Desarrollo de Mercados (PIDM).Maria del Valle Santos Álvarez0Aura Uribe Arévalo1Universidad de ValladolidUniversidad de ValladolidInternationalization is one of the businesses activities that have changed the competitive environment, and has opened new markets and business opportunities. Through actions as exports, it is also seen as a prerequisite for business growth, as an opportunity to generate returns, and even as an alternative to corporate survival (Leonidou, 1995; Morello, 2001). One of the strategies that countries adopt to the internationalization of their companies is related with the promotion of exports, promoted by the government through public and private, in order to help the company to penetrate and expand in international markets through the so-called Market Integration Plans (PIDM), in the case of Spain. For this consideration, the central objective of this the work is to analyze the PIDM impact in the process of internationalization of Spanish companies in general and the castellano-leonesas in particular, the empirical analysis is a descriptive and comparative, and uses statisticcs from Chambers of Commercehttp://revistas.urosario.edu.co/index.php/empresa/article/view/1085internacionalización, exportación, Planes Integrales de Desarrollo de Mercados (PIDM). |
| spellingShingle | Maria del Valle Santos Álvarez Aura Uribe Arévalo La internacionalización de la empresa castellano-leonesa: un análisis de la efectividad de los Planes Integrales de Desarrollo de Mercados (PIDM). Universidad y Empresa internacionalización, exportación, Planes Integrales de Desarrollo de Mercados (PIDM). |
| title | La internacionalización de la empresa castellano-leonesa: un análisis de la efectividad de los Planes Integrales de Desarrollo de Mercados (PIDM). |
| title_full | La internacionalización de la empresa castellano-leonesa: un análisis de la efectividad de los Planes Integrales de Desarrollo de Mercados (PIDM). |
| title_fullStr | La internacionalización de la empresa castellano-leonesa: un análisis de la efectividad de los Planes Integrales de Desarrollo de Mercados (PIDM). |
| title_full_unstemmed | La internacionalización de la empresa castellano-leonesa: un análisis de la efectividad de los Planes Integrales de Desarrollo de Mercados (PIDM). |
| title_short | La internacionalización de la empresa castellano-leonesa: un análisis de la efectividad de los Planes Integrales de Desarrollo de Mercados (PIDM). |
| title_sort | la internacionalizacion de la empresa castellano leonesa un analisis de la efectividad de los planes integrales de desarrollo de mercados pidm |
| topic | internacionalización, exportación, Planes Integrales de Desarrollo de Mercados (PIDM). |
| url | http://revistas.urosario.edu.co/index.php/empresa/article/view/1085 |
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