Customer loyalty programmes: technologies of effective functioning
The dynamic development of goods and services market accompanied by standardization of offer, quality and price leads to the sharpening of competition in this sphere. This tendency strengthens the importance of new technologies aimed at building long-term customer relationships. The article consider...
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2009-03-01
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| Series: | RUDN Journal of Economics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/economics/article/view/12058 |
| _version_ | 1819296232768536576 |
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| author | D P El-Smaili |
| author_facet | D P El-Smaili |
| author_sort | D P El-Smaili |
| collection | DOAJ |
| description | The dynamic development of goods and services market accompanied by standardization of offer, quality and price leads to the sharpening of competition in this sphere. This tendency strengthens the importance of new technologies aimed at building long-term customer relationships. The article considers peculiarities of loyalty programmes as one of the customer relationship management tools, it is also analyzes basic purchase motives and provides recommendations of using various customer loyalty building methods. |
| first_indexed | 2024-12-24T04:54:51Z |
| format | Article |
| id | doaj.art-5395a6c6240e43239a66b58108fafcac |
| institution | Directory Open Access Journal |
| issn | 2313-2329 2408-8986 |
| language | English |
| last_indexed | 2024-12-24T04:54:51Z |
| publishDate | 2009-03-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Economics |
| spelling | doaj.art-5395a6c6240e43239a66b58108fafcac2022-12-21T17:14:25ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Economics2313-23292408-89862009-03-0101879412057Customer loyalty programmes: technologies of effective functioningD P El-Smaili0Российский университет дружбы народовThe dynamic development of goods and services market accompanied by standardization of offer, quality and price leads to the sharpening of competition in this sphere. This tendency strengthens the importance of new technologies aimed at building long-term customer relationships. The article considers peculiarities of loyalty programmes as one of the customer relationship management tools, it is also analyzes basic purchase motives and provides recommendations of using various customer loyalty building methods.http://journals.rudn.ru/economics/article/view/12058поведение потребителейпотребительский мотивлояльность потребителейпрограммы повышения лояльностивознаграждения в программах лояльности |
| spellingShingle | D P El-Smaili Customer loyalty programmes: technologies of effective functioning RUDN Journal of Economics поведение потребителей потребительский мотив лояльность потребителей программы повышения лояльности вознаграждения в программах лояльности |
| title | Customer loyalty programmes: technologies of effective functioning |
| title_full | Customer loyalty programmes: technologies of effective functioning |
| title_fullStr | Customer loyalty programmes: technologies of effective functioning |
| title_full_unstemmed | Customer loyalty programmes: technologies of effective functioning |
| title_short | Customer loyalty programmes: technologies of effective functioning |
| title_sort | customer loyalty programmes technologies of effective functioning |
| topic | поведение потребителей потребительский мотив лояльность потребителей программы повышения лояльности вознаграждения в программах лояльности |
| url | http://journals.rudn.ru/economics/article/view/12058 |
| work_keys_str_mv | AT dpelsmaili customerloyaltyprogrammestechnologiesofeffectivefunctioning |