Une ethnographie des appropriations touristiques d’une croisière maritime en Chine

In a context of strong tourism growth in China (PRC), the potential of this country has not been invisible to the international cruise companies seeking new growth markets. The Chinese central government is at the same time giving cruising activity pride of place in its tourism development projects....

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Main Authors: Véronique Mondou, Benjamin Taunay
Format: Article
Language:English
Published: Éditions Touristiques Européennes 2016-09-01
Series:Mondes du Tourisme
Subjects:
Online Access:http://journals.openedition.org/tourisme/1127
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author Véronique Mondou
Benjamin Taunay
author_facet Véronique Mondou
Benjamin Taunay
author_sort Véronique Mondou
collection DOAJ
description In a context of strong tourism growth in China (PRC), the potential of this country has not been invisible to the international cruise companies seeking new growth markets. The Chinese central government is at the same time giving cruising activity pride of place in its tourism development projects. The activity of cruising is therefore operating under favorable conditions, jointly encouraged by public bodies and the US multinationals. But there is another factor to consider in order to understand the nature of the phenomenon: Chinese cruise passengers. From a highly restricted activity just 6 years ago it has become, in the opinion of the cruise companies, travel agencies and Chinese tour operators, a hugely promising tourism segment. If Chinese tourists are attracted by the idea of cruising, we can question their expectations with regard to this product of American culture. Without any will of generalization, and from an exploratory “in situ” observation period, we need to compare the observed behavior with the previously acquired knowledge. The work presented here therefore focuses on providing ways to understand the phenomenon of cruising adopted by Chinese tourists.
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spelling doaj.art-53a79ab7781744428e19e6cd24fe05492022-12-22T02:19:51ZengÉditions Touristiques EuropéennesMondes du Tourisme2109-56712492-75032016-09-0110.4000/tourisme.1127Une ethnographie des appropriations touristiques d’une croisière maritime en ChineVéronique MondouBenjamin TaunayIn a context of strong tourism growth in China (PRC), the potential of this country has not been invisible to the international cruise companies seeking new growth markets. The Chinese central government is at the same time giving cruising activity pride of place in its tourism development projects. The activity of cruising is therefore operating under favorable conditions, jointly encouraged by public bodies and the US multinationals. But there is another factor to consider in order to understand the nature of the phenomenon: Chinese cruise passengers. From a highly restricted activity just 6 years ago it has become, in the opinion of the cruise companies, travel agencies and Chinese tour operators, a hugely promising tourism segment. If Chinese tourists are attracted by the idea of cruising, we can question their expectations with regard to this product of American culture. Without any will of generalization, and from an exploratory “in situ” observation period, we need to compare the observed behavior with the previously acquired knowledge. The work presented here therefore focuses on providing ways to understand the phenomenon of cruising adopted by Chinese tourists.http://journals.openedition.org/tourisme/1127cruisingChinaappropriationtourist activities
spellingShingle Véronique Mondou
Benjamin Taunay
Une ethnographie des appropriations touristiques d’une croisière maritime en Chine
Mondes du Tourisme
cruising
China
appropriation
tourist activities
title Une ethnographie des appropriations touristiques d’une croisière maritime en Chine
title_full Une ethnographie des appropriations touristiques d’une croisière maritime en Chine
title_fullStr Une ethnographie des appropriations touristiques d’une croisière maritime en Chine
title_full_unstemmed Une ethnographie des appropriations touristiques d’une croisière maritime en Chine
title_short Une ethnographie des appropriations touristiques d’une croisière maritime en Chine
title_sort une ethnographie des appropriations touristiques d une croisiere maritime en chine
topic cruising
China
appropriation
tourist activities
url http://journals.openedition.org/tourisme/1127
work_keys_str_mv AT veroniquemondou uneethnographiedesappropriationstouristiquesdunecroisieremaritimeenchine
AT benjamintaunay uneethnographiedesappropriationstouristiquesdunecroisieremaritimeenchine