SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI
Durian is a plant that has high production potential planted by farmers in Sidodadi Village with agroforestry patterns. This production potential can provide benefits for farmers if they are able to be marketed efficiently. The purpose of this study was to analyze the channels and margins of durian...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Forestry Study Program University of Mataram
2020-03-01
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| Series: | Jurnal Belantara |
| Subjects: | |
| Online Access: | https://belantara.unram.ac.id/index.php/JBL/article/view/315 |
| _version_ | 1827153567253790720 |
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| author | Ari Yudha Prasetya Rommy Qurniati Susni Herwanti |
| author_facet | Ari Yudha Prasetya Rommy Qurniati Susni Herwanti |
| author_sort | Ari Yudha Prasetya |
| collection | DOAJ |
| description |
Durian is a plant that has high production potential planted by farmers in Sidodadi Village with agroforestry patterns. This production potential can provide benefits for farmers if they are able to be marketed efficiently. The purpose of this study was to analyze the channels and margins of durian marketing in Sidodadi Village, Teluk Pandan District, Pesawaran District, Lampung Province. The study was conducted in January 2019 with the object of research by farmers and durian marketing institutions in Sidodadi Village. Analysis was carried out qualitatively to assess marketing channels and quantitatively to calculate marketing margins. The results showed that marketing of durian in Sidodadi Village consisted of 3 marketing channels and led to the oligopsonistic market structure. The uneven value of marketing margins, profits, and farmer shares has caused the marketing system to be inefficient.
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| first_indexed | 2024-04-24T23:43:12Z |
| format | Article |
| id | doaj.art-53b2a81a19f7457893b28fbfefe98c4c |
| institution | Directory Open Access Journal |
| issn | 2614-7238 2614-3453 |
| language | English |
| last_indexed | 2025-03-20T22:23:49Z |
| publishDate | 2020-03-01 |
| publisher | Forestry Study Program University of Mataram |
| record_format | Article |
| series | Jurnal Belantara |
| spelling | doaj.art-53b2a81a19f7457893b28fbfefe98c4c2024-08-08T13:10:14ZengForestry Study Program University of MataramJurnal Belantara2614-72382614-34532020-03-0131SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADIAri Yudha Prasetya0Rommy Qurniati1Susni Herwanti2Jurusan Kehutanan, Fakultas Pertanian, Universitas Lampung.Jurusan Kehutanan, Fakultas Pertanian, Universitas Lampung.Jurusan Kehutanan, Fakultas Pertanian, Universitas Lampung. Durian is a plant that has high production potential planted by farmers in Sidodadi Village with agroforestry patterns. This production potential can provide benefits for farmers if they are able to be marketed efficiently. The purpose of this study was to analyze the channels and margins of durian marketing in Sidodadi Village, Teluk Pandan District, Pesawaran District, Lampung Province. The study was conducted in January 2019 with the object of research by farmers and durian marketing institutions in Sidodadi Village. Analysis was carried out qualitatively to assess marketing channels and quantitatively to calculate marketing margins. The results showed that marketing of durian in Sidodadi Village consisted of 3 marketing channels and led to the oligopsonistic market structure. The uneven value of marketing margins, profits, and farmer shares has caused the marketing system to be inefficient. https://belantara.unram.ac.id/index.php/JBL/article/view/315Marketing costsMarketing efficiencyMarketing marginFarmer share. |
| spellingShingle | Ari Yudha Prasetya Rommy Qurniati Susni Herwanti SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI Jurnal Belantara Marketing costs Marketing efficiency Marketing margin Farmer share. |
| title | SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI |
| title_full | SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI |
| title_fullStr | SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI |
| title_full_unstemmed | SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI |
| title_short | SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI |
| title_sort | saluran dan margin pemasaran durian hasil agroforestri di desa sidodadi |
| topic | Marketing costs Marketing efficiency Marketing margin Farmer share. |
| url | https://belantara.unram.ac.id/index.php/JBL/article/view/315 |
| work_keys_str_mv | AT ariyudhaprasetya salurandanmarginpemasarandurianhasilagroforestrididesasidodadi AT rommyqurniati salurandanmarginpemasarandurianhasilagroforestrididesasidodadi AT susniherwanti salurandanmarginpemasarandurianhasilagroforestrididesasidodadi |