Overt attention and context factors: the impact of repeated presentations, image type, and individual motivation.

The present study investigated the dynamic of the attention focus during observation of different categories of complex scenes and simultaneous consideration of individuals' memory and motivational state. We repeatedly presented four types of complex visual scenes in a pseudo-randomized order a...

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Main Authors: Kai Kaspar, Peter König
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2011-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3130043?pdf=render
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author Kai Kaspar
Peter König
author_facet Kai Kaspar
Peter König
author_sort Kai Kaspar
collection DOAJ
description The present study investigated the dynamic of the attention focus during observation of different categories of complex scenes and simultaneous consideration of individuals' memory and motivational state. We repeatedly presented four types of complex visual scenes in a pseudo-randomized order and recorded eye movements. Subjects were divided into groups according to their motivational disposition in terms of action orientation and individual rating of scene interest.Statistical analysis of eye-tracking data revealed that the attention focus successively became locally expressed by increasing fixation duration; decreasing saccade length, saccade frequency, and single subject's fixation distribution over images; and increasing inter-subject variance of fixation distributions. The validity of these results was supported by verbal reports. This general tendency was weaker for the group of subjects who rated the image set as interesting as compared to the other group. Additionally, effects were partly mediated by subjects' motivational disposition. Finally, we found a generally strong impact of image type on eye movement parameters. We conclude that motivational tendencies linked to personality as well as individual preferences significantly affected viewing behaviour. Hence, it is important and fruitful to consider inter-individual differences on the level of motivation and personality traits within investigations of attention processes. We demonstrate that future studies on memory's impact on overt attention have to deal appropriately with several aspects that had been out of the research focus until now.
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spelling doaj.art-53d0f52dcd8e47a18c9f0b4cf67972282022-12-21T20:45:48ZengPublic Library of Science (PLoS)PLoS ONE1932-62032011-01-0167e2171910.1371/journal.pone.0021719Overt attention and context factors: the impact of repeated presentations, image type, and individual motivation.Kai KasparPeter KönigThe present study investigated the dynamic of the attention focus during observation of different categories of complex scenes and simultaneous consideration of individuals' memory and motivational state. We repeatedly presented four types of complex visual scenes in a pseudo-randomized order and recorded eye movements. Subjects were divided into groups according to their motivational disposition in terms of action orientation and individual rating of scene interest.Statistical analysis of eye-tracking data revealed that the attention focus successively became locally expressed by increasing fixation duration; decreasing saccade length, saccade frequency, and single subject's fixation distribution over images; and increasing inter-subject variance of fixation distributions. The validity of these results was supported by verbal reports. This general tendency was weaker for the group of subjects who rated the image set as interesting as compared to the other group. Additionally, effects were partly mediated by subjects' motivational disposition. Finally, we found a generally strong impact of image type on eye movement parameters. We conclude that motivational tendencies linked to personality as well as individual preferences significantly affected viewing behaviour. Hence, it is important and fruitful to consider inter-individual differences on the level of motivation and personality traits within investigations of attention processes. We demonstrate that future studies on memory's impact on overt attention have to deal appropriately with several aspects that had been out of the research focus until now.http://europepmc.org/articles/PMC3130043?pdf=render
spellingShingle Kai Kaspar
Peter König
Overt attention and context factors: the impact of repeated presentations, image type, and individual motivation.
PLoS ONE
title Overt attention and context factors: the impact of repeated presentations, image type, and individual motivation.
title_full Overt attention and context factors: the impact of repeated presentations, image type, and individual motivation.
title_fullStr Overt attention and context factors: the impact of repeated presentations, image type, and individual motivation.
title_full_unstemmed Overt attention and context factors: the impact of repeated presentations, image type, and individual motivation.
title_short Overt attention and context factors: the impact of repeated presentations, image type, and individual motivation.
title_sort overt attention and context factors the impact of repeated presentations image type and individual motivation
url http://europepmc.org/articles/PMC3130043?pdf=render
work_keys_str_mv AT kaikaspar overtattentionandcontextfactorstheimpactofrepeatedpresentationsimagetypeandindividualmotivation
AT peterkonig overtattentionandcontextfactorstheimpactofrepeatedpresentationsimagetypeandindividualmotivation