The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective
This article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward th...
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| Format: | Article |
| Language: | English |
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Universitas Muhammadiyah Yogyakarta
2016-05-01
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| Series: | Jurnal Studi Pemerintahan |
| Subjects: | |
| Online Access: | http://journal.umy.ac.id/index.php/jsp/article/view/1441/pdf_13 |
| _version_ | 1818311860681703424 |
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| author | BAMBANG SUKMA WIJAYA |
| author_facet | BAMBANG SUKMA WIJAYA |
| author_sort | BAMBANG SUKMA WIJAYA |
| collection | DOAJ |
| description | This article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward the conveyed messages.This communication model is called Komunikasi Berasa [‘sensed-communication’ or ‘experientially-meaningful communication’], which synergises the delivery and verification of a message through audiences’ experience towards the meaning of the message. Using discursive and descriptive survey approaches, the author found out that Jokowi’s sensed-communication is not perceived solely on blusukan [impromptu visits], but also on the verbal messages of his political campaigns. Media texts display more sensed-rational and sensed-sensorial discourse, whilst people see sensed-relevance
and sensed-beneficial as the prominent factors in the
sensed-message that Jokowi sent. The results of this research
could be used as a reference in implementing a strategy to get audiences’ trust through Komunikasi Berasa or sensed-communication
. |
| first_indexed | 2024-12-13T08:08:40Z |
| format | Article |
| id | doaj.art-53d15eb9ab794f0c9c11fc6334704991 |
| institution | Directory Open Access Journal |
| issn | 1907-8374 2337-8220 |
| language | English |
| last_indexed | 2024-12-13T08:08:40Z |
| publishDate | 2016-05-01 |
| publisher | Universitas Muhammadiyah Yogyakarta |
| record_format | Article |
| series | Jurnal Studi Pemerintahan |
| spelling | doaj.art-53d15eb9ab794f0c9c11fc63347049912022-12-21T23:54:15ZengUniversitas Muhammadiyah YogyakartaJurnal Studi Pemerintahan1907-83742337-82202016-05-017231034010.18196/ jgp.2016.0031 / 310-340The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa PerspectiveBAMBANG SUKMA WIJAYA0Department of Communication Science, Bakrie University, Jakarta, IndonesiaThis article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward the conveyed messages.This communication model is called Komunikasi Berasa [‘sensed-communication’ or ‘experientially-meaningful communication’], which synergises the delivery and verification of a message through audiences’ experience towards the meaning of the message. Using discursive and descriptive survey approaches, the author found out that Jokowi’s sensed-communication is not perceived solely on blusukan [impromptu visits], but also on the verbal messages of his political campaigns. Media texts display more sensed-rational and sensed-sensorial discourse, whilst people see sensed-relevance and sensed-beneficial as the prominent factors in the sensed-message that Jokowi sent. The results of this research could be used as a reference in implementing a strategy to get audiences’ trust through Komunikasi Berasa or sensed-communication .http://journal.umy.ac.id/index.php/jsp/article/view/1441/pdf_13Komunikasi Berasathe ‘realness’ discoursemedia textual discourseaudience’s perceptual discourseJokowi |
| spellingShingle | BAMBANG SUKMA WIJAYA The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective Jurnal Studi Pemerintahan Komunikasi Berasa the ‘realness’ discourse media textual discourse audience’s perceptual discourse Jokowi |
| title | The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective |
| title_full | The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective |
| title_fullStr | The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective |
| title_full_unstemmed | The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective |
| title_short | The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective |
| title_sort | realness discourse of a political leader a komunikasi berasa perspective |
| topic | Komunikasi Berasa the ‘realness’ discourse media textual discourse audience’s perceptual discourse Jokowi |
| url | http://journal.umy.ac.id/index.php/jsp/article/view/1441/pdf_13 |
| work_keys_str_mv | AT bambangsukmawijaya therealnessdiscourseofapoliticalleaderakomunikasiberasaperspective AT bambangsukmawijaya realnessdiscourseofapoliticalleaderakomunikasiberasaperspective |