IMPLIKACIJE INTERPERSONALNIH KOMUNIKACIJA NA KONKURENTNOST BRENDA
The process of communication with consumers attracts the attention of companies. However, the issue of interpersonal communication has been under-researched. Consumers can adopt the brand as a result of communication with those who had adopted the brand (internal impact of the brand), or as a result...
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| Format: | Article |
| Language: | English |
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Faculty of Economics Pale University of East Sarajevo
2013-01-01
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| Series: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
| Subjects: | |
| Online Access: | http://www.zrefis.com/images/zrefis2013-7/333-342%20Nikola%20Gluhovic.pdf |