Marketing methods of industrial activity management: adaptive marketing
The actualization of marketing management methods is due to the ongoing policy of import substitution and the promising development of strategic directions of industrial business. The adaptation of "old" business models and the development of new ones requires the formation of a new market...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/39/e3sconf_transsiberia2023_13008.pdf |
| _version_ | 1797775822115831808 |
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| author | Krasyuk Irina Bragin Alexey |
| author_facet | Krasyuk Irina Bragin Alexey |
| author_sort | Krasyuk Irina |
| collection | DOAJ |
| description | The actualization of marketing management methods is due to the ongoing policy of import substitution and the promising development of strategic directions of industrial business. The adaptation of "old" business models and the development of new ones requires the formation of a new marketing paradigm. The purpose of this work is to systematize and evaluate traditional approaches to marketing, substantiate the need to build an adaptive marketing system. Based on the concept of strategic marketing and ecosystem approach, the methodological foundations of building an adaptive marketing system are substantiated, its main tasks and planned results are determined. |
| first_indexed | 2024-03-12T22:41:15Z |
| format | Article |
| id | doaj.art-53efee64dfc7461eac7e323b82fea206 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-12T22:41:15Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-53efee64dfc7461eac7e323b82fea2062023-07-21T09:40:57ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014021300810.1051/e3sconf/202340213008e3sconf_transsiberia2023_13008Marketing methods of industrial activity management: adaptive marketingKrasyuk Irina0Bragin Alexey1Peter the Great St. Petersburg Polytechnic UniversitySaint Petersburg State Marine Technical UniversityThe actualization of marketing management methods is due to the ongoing policy of import substitution and the promising development of strategic directions of industrial business. The adaptation of "old" business models and the development of new ones requires the formation of a new marketing paradigm. The purpose of this work is to systematize and evaluate traditional approaches to marketing, substantiate the need to build an adaptive marketing system. Based on the concept of strategic marketing and ecosystem approach, the methodological foundations of building an adaptive marketing system are substantiated, its main tasks and planned results are determined.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/39/e3sconf_transsiberia2023_13008.pdf |
| spellingShingle | Krasyuk Irina Bragin Alexey Marketing methods of industrial activity management: adaptive marketing E3S Web of Conferences |
| title | Marketing methods of industrial activity management: adaptive marketing |
| title_full | Marketing methods of industrial activity management: adaptive marketing |
| title_fullStr | Marketing methods of industrial activity management: adaptive marketing |
| title_full_unstemmed | Marketing methods of industrial activity management: adaptive marketing |
| title_short | Marketing methods of industrial activity management: adaptive marketing |
| title_sort | marketing methods of industrial activity management adaptive marketing |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/39/e3sconf_transsiberia2023_13008.pdf |
| work_keys_str_mv | AT krasyukirina marketingmethodsofindustrialactivitymanagementadaptivemarketing AT braginalexey marketingmethodsofindustrialactivitymanagementadaptivemarketing |