Bridging Strategy from Both Business Economics and Design Sciences
Consensus on the impact of design on perfor-mance can be said to be evident at all three levels of decision-making in organizations: strategic, tac-tical, operational (Brunswicker et al. 2019; Gemser & Leenders 2001). This impact broadly assumes the following forms: • Design impact for stra...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Jap Sam Books
2023-08-01
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| Series: | Cubic Journal |
| Subjects: | |
| Online Access: | https://cubicjournal.org/index.php/cubic/article/view/60 |