Significance of demographic variables for targeting of internet advertisements
Broad ad targeting options belong among the major advantages of internet advertising. Demographic targeting has become a standard option in most of on-line advertising systems. There are more ways how to target on-line advertisements by using demographic variables. In some cases, e.g., social media,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2016-06-01
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| Series: | Business, Management and Education |
| Subjects: | |
| Online Access: | http://journals.vgtu.lt/index.php/BME/article/view/2141 |