A Critical Genre Analysis of Covert Advertising Through Short-Videos in : The Chinese Version of
Short-video social media is becoming a major advertising tool in the digital age. Covert advertising is increasingly used as a major strategy to effectively promote a product. This study aims to explore the genre of covert short-video advertisements launched in Douyin—the Chinese version of TikTok....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-11-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221134608 |