Development of a methodology for managing of service packages supply differentiation in the modern tourist market

Development of a methodology for managing of service packages supply differentiation in the modern tourist market

The modern tourism market is characterized by an increased struggle of tour operators for consumers and meeting their needs. Today a condition for the successful functioning of travel companies is the increasing differentiation of supply and the expansion of the range of package tours and services....

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Bibliographic Details
Main Authors: Uladzimir Ganski, Viktar Tsybouski, Vital Kazlovski, Weidi Zhou
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2020-08-01
Series:Business: Theory and Practice
Subjects:
tourism
market
supply
tour operator
package tour
product differentiation
Online Access:https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/12385

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