Students' Behavioural Intention towards Adoption of Online Education: A Study of the Extended UTAUT Model
Online education (o-education) is gaining significant attention from education providers, students, and policy makers. This research explored students’ behaviours and intentions towards online education. The present research utilised the Unified Theory of Acceptance and Use of Technology (UTAUT) as...
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| Format: | Article |
| Language: | English |
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Commonwealth of Learning
2023-11-01
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| Series: | Journal of Learning for Development |
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| Online Access: | https://jl4d.org/index.php/ejl4d/article/view/949 |
| _version_ | 1797592263053803520 |
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| author | M Mansha Tahir |
| author_facet | M Mansha Tahir |
| author_sort | M Mansha Tahir |
| collection | DOAJ |
| description |
Online education (o-education) is gaining significant attention from education providers, students, and policy makers. This research explored students’ behaviours and intentions towards online education. The present research utilised the Unified Theory of Acceptance and Use of Technology (UTAUT) as a model to investigate these intentions and behaviours. The study incorporated UTAUT predictors along with three additional independent variables. This study adopted a cross-sectional design and used a closed-end questionnaire to collect data from 403 respondents. The data were analysed with SPSS and AMOS by utilising structural equation modeling (SEM) techniques. The results of the SEM analysis indicate that perceived value (PV) and convenience (Cnv) have positive influences on behavioural intention (BI), while perceived risk has a negative impact on behavioural intention (BI). Additionally, facilitating conditions (FC) and behavioural intention (BI) are found to positively influence use behavior (UB). The research findings suggest that demographics, including age, education and gender, influence behavioural intention (BI). The findings of the study have theoretical and practical implications, which are elaborated in the last section of this article.
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| first_indexed | 2024-03-11T01:48:58Z |
| format | Article |
| id | doaj.art-5430a721c6eb454fb98c2365d13228ae |
| institution | Directory Open Access Journal |
| issn | 2311-1550 |
| language | English |
| last_indexed | 2024-03-11T01:48:58Z |
| publishDate | 2023-11-01 |
| publisher | Commonwealth of Learning |
| record_format | Article |
| series | Journal of Learning for Development |
| spelling | doaj.art-5430a721c6eb454fb98c2365d13228ae2023-11-18T15:29:57ZengCommonwealth of LearningJournal of Learning for Development2311-15502023-11-0110310.56059/jl4d.v10i3.949Students' Behavioural Intention towards Adoption of Online Education: A Study of the Extended UTAUT ModelM Mansha Tahir0AIOU Online education (o-education) is gaining significant attention from education providers, students, and policy makers. This research explored students’ behaviours and intentions towards online education. The present research utilised the Unified Theory of Acceptance and Use of Technology (UTAUT) as a model to investigate these intentions and behaviours. The study incorporated UTAUT predictors along with three additional independent variables. This study adopted a cross-sectional design and used a closed-end questionnaire to collect data from 403 respondents. The data were analysed with SPSS and AMOS by utilising structural equation modeling (SEM) techniques. The results of the SEM analysis indicate that perceived value (PV) and convenience (Cnv) have positive influences on behavioural intention (BI), while perceived risk has a negative impact on behavioural intention (BI). Additionally, facilitating conditions (FC) and behavioural intention (BI) are found to positively influence use behavior (UB). The research findings suggest that demographics, including age, education and gender, influence behavioural intention (BI). The findings of the study have theoretical and practical implications, which are elaborated in the last section of this article. https://jl4d.org/index.php/ejl4d/article/view/949Convenienceperceived valueperceived riskUnified theory of acceptance and use of technology (UTAUT)Structural Equation Modelingonline-education |
| spellingShingle | M Mansha Tahir Students' Behavioural Intention towards Adoption of Online Education: A Study of the Extended UTAUT Model Journal of Learning for Development Convenience perceived value perceived risk Unified theory of acceptance and use of technology (UTAUT) Structural Equation Modeling online-education |
| title | Students' Behavioural Intention towards Adoption of Online Education: A Study of the Extended UTAUT Model |
| title_full | Students' Behavioural Intention towards Adoption of Online Education: A Study of the Extended UTAUT Model |
| title_fullStr | Students' Behavioural Intention towards Adoption of Online Education: A Study of the Extended UTAUT Model |
| title_full_unstemmed | Students' Behavioural Intention towards Adoption of Online Education: A Study of the Extended UTAUT Model |
| title_short | Students' Behavioural Intention towards Adoption of Online Education: A Study of the Extended UTAUT Model |
| title_sort | students behavioural intention towards adoption of online education a study of the extended utaut model |
| topic | Convenience perceived value perceived risk Unified theory of acceptance and use of technology (UTAUT) Structural Equation Modeling online-education |
| url | https://jl4d.org/index.php/ejl4d/article/view/949 |
| work_keys_str_mv | AT mmanshatahir studentsbehaviouralintentiontowardsadoptionofonlineeducationastudyoftheextendedutautmodel |