| Summary: | [Purpose/Significance] This study aims to investigate the status and requirement of the rural information service platform under the big data environment, and analyze the strategies of platform construction so as to provide insights into rural information service innovation and development. [Method/Process] The paper starts on analyzing the relationship with big data technologies and rural information services, demonstrates the innovation and development of rural information services from the aspects of management layer, supplying layer and user layer, and then constructs the service platform based on big data combined with rural information service elements. [Results/Conclusions] Building the rural information service platform based on big data is a systematic project, and needs to take into full consideration of building subject, business orientation, information resources integration, and big data applications. Meanwhile, considerations should be given to platform planning, data collecting, participating mechanism, technical scheme selecting and technology expanding.
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