| Summary: | The purpose of the study is to explore the factors influencing the university choice decision of business students at the higher education level. A sample of 200 questionnaires was distributed to measure admission decision and applied factor analysis and multiple regression. The study found the following factors to influence university choice decision: the value of a degree from this school, a particular field of study available, size of the department, reputation of department’s faculty, the opportunity to work w/particular faculty, programme structure and requirements, research opportunities and postgraduate job placement. Furthermore, the findings of multiple regression analyses represented a significant impact on the academic reputation of the university, work, social, and spouse.
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