Communication competencies, culture and SDGs: effective processes to cross-cultural communication

Abstract Globalization has made it necessary for people from different cultures and nations to interact and work together. Effective cross-cultural communication seeks to change how messages are packaged and sent to people from diverse cultural backgrounds. Cross-cultural communication competencies...

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Main Author: Stella Aririguzoh
Format: Article
Language:English
Published: Springer Nature 2022-03-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-022-01109-4
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author Stella Aririguzoh
author_facet Stella Aririguzoh
author_sort Stella Aririguzoh
collection DOAJ
description Abstract Globalization has made it necessary for people from different cultures and nations to interact and work together. Effective cross-cultural communication seeks to change how messages are packaged and sent to people from diverse cultural backgrounds. Cross-cultural communication competencies make it crucial to appreciate and respect noticeable cultural differences between senders and receivers of information, especially in line with the United Nations’ (UN) recognition of culture as an agent of sustainable development. Miscommunication and misunderstanding can result from poorly encrypted messages that the receiver may not correctly interpret. A culture-literate communicator can reduce miscommunication arising from a low appreciation of cultural differences so that a clement communication environment is created and sustained. This paper looks at the United Nations’ recognition of culture and how cultural differences shape interpersonal communication. It then proposes strategies to enhance cross-cultural communication at every communication step. It advocates that for the senders and receivers of messages to improve communication efficiency, they must be culture and media literates.
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spelling doaj.art-546cc05dbe444741ba0b4c94ad3276e92022-12-22T02:37:46ZengSpringer NatureHumanities & Social Sciences Communications2662-99922022-03-019111110.1057/s41599-022-01109-4Communication competencies, culture and SDGs: effective processes to cross-cultural communicationStella Aririguzoh0Department of Mass Communication, Covenant UniversityAbstract Globalization has made it necessary for people from different cultures and nations to interact and work together. Effective cross-cultural communication seeks to change how messages are packaged and sent to people from diverse cultural backgrounds. Cross-cultural communication competencies make it crucial to appreciate and respect noticeable cultural differences between senders and receivers of information, especially in line with the United Nations’ (UN) recognition of culture as an agent of sustainable development. Miscommunication and misunderstanding can result from poorly encrypted messages that the receiver may not correctly interpret. A culture-literate communicator can reduce miscommunication arising from a low appreciation of cultural differences so that a clement communication environment is created and sustained. This paper looks at the United Nations’ recognition of culture and how cultural differences shape interpersonal communication. It then proposes strategies to enhance cross-cultural communication at every communication step. It advocates that for the senders and receivers of messages to improve communication efficiency, they must be culture and media literates.https://doi.org/10.1057/s41599-022-01109-4
spellingShingle Stella Aririguzoh
Communication competencies, culture and SDGs: effective processes to cross-cultural communication
Humanities & Social Sciences Communications
title Communication competencies, culture and SDGs: effective processes to cross-cultural communication
title_full Communication competencies, culture and SDGs: effective processes to cross-cultural communication
title_fullStr Communication competencies, culture and SDGs: effective processes to cross-cultural communication
title_full_unstemmed Communication competencies, culture and SDGs: effective processes to cross-cultural communication
title_short Communication competencies, culture and SDGs: effective processes to cross-cultural communication
title_sort communication competencies culture and sdgs effective processes to cross cultural communication
url https://doi.org/10.1057/s41599-022-01109-4
work_keys_str_mv AT stellaaririguzoh communicationcompetenciescultureandsdgseffectiveprocessestocrossculturalcommunication