| Summary: | Brazil is one of the largest milk producers in
the world, with an estimated total production of 37 billion
liters in 2014, Of this total, 33% is not inspected, being
destined for the informal market, Objective: The aim of this
study was to collect and analyze data on raw milk
consumption in the city of Araraquara (SP, Brazil).
Methods: Regular milk consumers were provided with
exploratory questionnaires in locations chosen for
convenience, The reproducibility of each question was
tested by Kappa statistics, Associations of interest were
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detected by the chi-squared (χ ) or Fisher's exact test.
Statistical significance was established when p0.05.
Results: Most of the volunteers (97.6%) reported
consuming milk daily, the type of milk chosen most, mainly
for ease of purchase, being boxed UHT, Regarding raw milk,
15.3% of volunteers said they consume it, the greatest
consumption being observed among subjects with complete
secondary or higher education, The majority of the
participants reported knowing of the possibility of diseases
being transmitted by unprocessed milk, Most respondents
pointed to "flavor" as the main reason for consumption.
Only 15.3% reported that someone in their house had
become ill from drinking milk, and only 4.1% attributed this
to the ingestion of raw milk, Conclusion: It was found that
15.3% of consumers drink raw milk in the city of
Araraquara, which is more than the expected proportion in a
medium sized city located in the state of São Paulo.
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