EFFECT OF CSR ON PRODUCT DIFFERENTIATION IN THE PRESENCE OF COST ADVANTAGE
Corporate social responsibility (CSR), once thought of only a philanthropic activity of a firm, is now treated as a serious business strategy that can contribute to a firm’s profitability. The seemingly altruistic activity helps build the firm’s image with all the stakeholders including its customer...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Varazdin Development and Entrepreneurship Agency
2017-03-01
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| Series: | Journal of Economic and Social Development (Varaždin) |
| Subjects: | |
| Online Access: | http://www.jesd-online.com/dokumenti/upload/separated/Vol%204%20No%201_Paper2.pdf |