The effect of perceptions of corporate identity and corporate social responsibility practices on investment intention

The effect of perceptions of corporate identity and corporate social responsibility practices on investment intention

Orientation: Given the growing importance of sound corporate social responsibility (CSR) and considerable corporate investment in such activities, it is essential to understand the perceived impact thereof on stakeholder behaviour. Research purpose: As young individuals are particularly passionate...

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Bibliographic Details
Main Authors: Kara Nel, Pierre D. Erasmus, Nadia Mans-Kemp
Format: Article
Language:English
Published: AOSIS 2021-08-01
Series:Journal of Economic and Financial Sciences
Subjects:
corporate identity
csr
investment intention
perception
theory of planned behaviour
young individuals
Online Access:https://jefjournal.org.za/index.php/jef/article/view/657

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