Factors influencing Chinese consumer behavior when buying innovative food products
This study conceptualizes a model of Chinese consumers' purchase decision for the GM foods by empirically testing the interrelationship among the GM food purchase decision determinants with a multi-attribute model. The purpose of this study is to explore what underlying factors affect the Chine...
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| Format: | Article |
| Language: | English |
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Czech Academy of Agricultural Sciences
2009-09-01
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| Series: | Agricultural Economics (AGRICECON) |
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| Online Access: | https://agricecon.agriculturejournals.cz/artkey/age-200909-0003_factors-influencing-chinese-consumer-behavior-when-buying-innovative-food-products.php |
| _version_ | 1797900079829352448 |
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| author | R.B. Kim |
| author_facet | R.B. Kim |
| author_sort | R.B. Kim |
| collection | DOAJ |
| description | This study conceptualizes a model of Chinese consumers' purchase decision for the GM foods by empirically testing the interrelationship among the GM food purchase decision determinants with a multi-attribute model. The purpose of this study is to explore what underlying factors affect the Chinese consumer choice behavior for the GM food. A clear understanding of the determinants of consumers' GM food choice may enable policy makers and marketers to build effective policies and marketing strategies and to establish market position of the GM food. The results show that consumers' perceived concern toward the subjects such as limited information availability, environmental hazard as well as ethical issues of the GM food are strong indicators of consumers' GM food purchase decision. |
| first_indexed | 2024-04-10T08:40:16Z |
| format | Article |
| id | doaj.art-54a53a409bd946d1badbb5059606da41 |
| institution | Directory Open Access Journal |
| issn | 0139-570X 1805-9295 |
| language | English |
| last_indexed | 2024-04-10T08:40:16Z |
| publishDate | 2009-09-01 |
| publisher | Czech Academy of Agricultural Sciences |
| record_format | Article |
| series | Agricultural Economics (AGRICECON) |
| spelling | doaj.art-54a53a409bd946d1badbb5059606da412023-02-23T03:23:33ZengCzech Academy of Agricultural SciencesAgricultural Economics (AGRICECON)0139-570X1805-92952009-09-0155943644510.17221/2404-AGRICECONage-200909-0003Factors influencing Chinese consumer behavior when buying innovative food productsR.B. Kim0HanYang University , Seongdong-gu, SeoulThis study conceptualizes a model of Chinese consumers' purchase decision for the GM foods by empirically testing the interrelationship among the GM food purchase decision determinants with a multi-attribute model. The purpose of this study is to explore what underlying factors affect the Chinese consumer choice behavior for the GM food. A clear understanding of the determinants of consumers' GM food choice may enable policy makers and marketers to build effective policies and marketing strategies and to establish market position of the GM food. The results show that consumers' perceived concern toward the subjects such as limited information availability, environmental hazard as well as ethical issues of the GM food are strong indicators of consumers' GM food purchase decision.https://agricecon.agriculturejournals.cz/artkey/age-200909-0003_factors-influencing-chinese-consumer-behavior-when-buying-innovative-food-products.phpconsumer behaviorgenetically modified (gm) foodchinamulti-attribute model and structural equation modeling |
| spellingShingle | R.B. Kim Factors influencing Chinese consumer behavior when buying innovative food products Agricultural Economics (AGRICECON) consumer behavior genetically modified (gm) food china multi-attribute model and structural equation modeling |
| title | Factors influencing Chinese consumer behavior when buying innovative food products |
| title_full | Factors influencing Chinese consumer behavior when buying innovative food products |
| title_fullStr | Factors influencing Chinese consumer behavior when buying innovative food products |
| title_full_unstemmed | Factors influencing Chinese consumer behavior when buying innovative food products |
| title_short | Factors influencing Chinese consumer behavior when buying innovative food products |
| title_sort | factors influencing chinese consumer behavior when buying innovative food products |
| topic | consumer behavior genetically modified (gm) food china multi-attribute model and structural equation modeling |
| url | https://agricecon.agriculturejournals.cz/artkey/age-200909-0003_factors-influencing-chinese-consumer-behavior-when-buying-innovative-food-products.php |
| work_keys_str_mv | AT rbkim factorsinfluencingchineseconsumerbehaviorwhenbuyinginnovativefoodproducts |