Strategy of Study of Social Media as a Discursive Space

The article represents the actual problem of public media discourse and reveals its main features. Key indicators are offered for the exploration of communication on the Internet. The peculiarities of social media as the environment of formation and broadcasting patterns of individual and collective...

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Main Author: Polovynchak Yuliia
Format: Article
Language:English
Published: Vernadsky National Library of Ukraine 2016-01-01
Series:Наукові праці Національної бібліотеки України імені В.І. Вернадського
Subjects:
Online Access: http://nbuv.gov.ua/j-pdf/npnbuimviv_2016_43_25.pdf
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author Polovynchak Yuliia
author_facet Polovynchak Yuliia
author_sort Polovynchak Yuliia
collection DOAJ
description The article represents the actual problem of public media discourse and reveals its main features. Key indicators are offered for the exploration of communication on the Internet. The peculiarities of social media as the environment of formation and broadcasting patterns of individual and collective behavior, development of the discursive strategies and interpretative models are highlighted in the research. Development of certain models of interpretation and reinterpretation of meanings in the discursive acts fixes the identification which was revealed, at the same time influencing dynamics and the content of public consciousness, therefore influencing the process of formation of collective identity. Not the facts and events, but the subjective values and feelings which were broadcast on the Internet are the units of the analysis. The method of the included supervision - the researcher’s participation on the Internet communication of social media for the purpose to identify the discursive situations and texts which are important for the research (the data were collected during 2013-2016), methods of the discourse analysis and sociocultural interpretation of texts have been applied to the research realization.
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series Наукові праці Національної бібліотеки України імені В.І. Вернадського
spelling doaj.art-54da4e050c714bcea64512ea7eabcdc02022-12-22T02:58:03ZengVernadsky National Library of UkraineНаукові праці Національної бібліотеки України імені В.І. Вернадського2224-95162016-01-0143366381Strategy of Study of Social Media as a Discursive SpacePolovynchak YuliiaThe article represents the actual problem of public media discourse and reveals its main features. Key indicators are offered for the exploration of communication on the Internet. The peculiarities of social media as the environment of formation and broadcasting patterns of individual and collective behavior, development of the discursive strategies and interpretative models are highlighted in the research. Development of certain models of interpretation and reinterpretation of meanings in the discursive acts fixes the identification which was revealed, at the same time influencing dynamics and the content of public consciousness, therefore influencing the process of formation of collective identity. Not the facts and events, but the subjective values and feelings which were broadcast on the Internet are the units of the analysis. The method of the included supervision - the researcher’s participation on the Internet communication of social media for the purpose to identify the discursive situations and texts which are important for the research (the data were collected during 2013-2016), methods of the discourse analysis and sociocultural interpretation of texts have been applied to the research realization. http://nbuv.gov.ua/j-pdf/npnbuimviv_2016_43_25.pdf social media; social media analysis; markers (indicators); methods of the discourse analysis.
spellingShingle Polovynchak Yuliia
Strategy of Study of Social Media as a Discursive Space
Наукові праці Національної бібліотеки України імені В.І. Вернадського
social media; social media analysis; markers (indicators); methods of the discourse analysis.
title Strategy of Study of Social Media as a Discursive Space
title_full Strategy of Study of Social Media as a Discursive Space
title_fullStr Strategy of Study of Social Media as a Discursive Space
title_full_unstemmed Strategy of Study of Social Media as a Discursive Space
title_short Strategy of Study of Social Media as a Discursive Space
title_sort strategy of study of social media as a discursive space
topic social media; social media analysis; markers (indicators); methods of the discourse analysis.
url http://nbuv.gov.ua/j-pdf/npnbuimviv_2016_43_25.pdf
work_keys_str_mv AT polovynchakyuliia strategyofstudyofsocialmediaasadiscursivespace