Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh
The purpose of this study is to measure the predicting factors which can play a role of mass media in using the Antenatal Care Services (ANC) for pregnant women. The mixed-method strategy is followed in this study. 50 women were selected based on a convenient sampling technique to gather survey data...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
CV. Literasi Indonesia
2022-06-01
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Series: | Indonesian Journal of Innovation and Applied Sciences |
Subjects: | |
Online Access: | https://ojs.literacyinstitute.org/index.php/ijias/article/view/484 |
Summary: | The purpose of this study is to measure the predicting factors which can play a role of mass media in using the Antenatal Care Services (ANC) for pregnant women. The mixed-method strategy is followed in this study. 50 women were selected based on a convenient sampling technique to gather survey data including open and closed-ended responses. A frequency table was carried out to generate the study findings. Along with this, a few case studies were taken to support the quantitative findings so that the outcomes proved a more solid investigation. The study findings showed that there was a positive linkage between media programs and the ANC status of rural women. Pregnant women will get a clear view of how they should be more aware when they are in complications and how they will take advice from mass media pre-post delivery period. |
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ISSN: | 2775-4162 |