Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh

The purpose of this study is to measure the predicting factors which can play a role of mass media in using the Antenatal Care Services (ANC) for pregnant women. The mixed-method strategy is followed in this study. 50 women were selected based on a convenient sampling technique to gather survey data...

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Main Authors: Rawnaq Ara Parvin, Md. Faisal-E- Alam, Md. Belal Hossain
Format: Article
Language:English
Published: CV. Literasi Indonesia 2022-06-01
Series:Indonesian Journal of Innovation and Applied Sciences
Subjects:
Online Access:https://ojs.literacyinstitute.org/index.php/ijias/article/view/484
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author Rawnaq Ara Parvin
Md. Faisal-E- Alam
Md. Belal Hossain
author_facet Rawnaq Ara Parvin
Md. Faisal-E- Alam
Md. Belal Hossain
author_sort Rawnaq Ara Parvin
collection DOAJ
description The purpose of this study is to measure the predicting factors which can play a role of mass media in using the Antenatal Care Services (ANC) for pregnant women. The mixed-method strategy is followed in this study. 50 women were selected based on a convenient sampling technique to gather survey data including open and closed-ended responses. A frequency table was carried out to generate the study findings. Along with this, a few case studies were taken to support the quantitative findings so that the outcomes proved a more solid investigation. The study findings showed that there was a positive linkage between media programs and the ANC status of rural women. Pregnant women will get a clear view of how they should be more aware when they are in complications and how they will take advice from mass media pre-post delivery period.
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spelling doaj.art-54f962ec40ea4f69a6150f21ff848b4a2022-12-22T02:39:01ZengCV. Literasi IndonesiaIndonesian Journal of Innovation and Applied Sciences2775-41622022-06-012214314910.47540/ijias.v2i2.484485Role of Mass Media in Using Antenatal Care Services among Pregnant Women in BangladeshRawnaq Ara Parvin0Md. Faisal-E- Alam1Md. Belal Hossain2Department of Sociology, Varendra University, Bangladesh Department of Management Studies, Begum Rokeya University, BangladeshDepartment of Mass Communication and Journalism, Comilla University, Bangladesh The purpose of this study is to measure the predicting factors which can play a role of mass media in using the Antenatal Care Services (ANC) for pregnant women. The mixed-method strategy is followed in this study. 50 women were selected based on a convenient sampling technique to gather survey data including open and closed-ended responses. A frequency table was carried out to generate the study findings. Along with this, a few case studies were taken to support the quantitative findings so that the outcomes proved a more solid investigation. The study findings showed that there was a positive linkage between media programs and the ANC status of rural women. Pregnant women will get a clear view of how they should be more aware when they are in complications and how they will take advice from mass media pre-post delivery period.https://ojs.literacyinstitute.org/index.php/ijias/article/view/484antenatal care servicesmass mediapregnant women
spellingShingle Rawnaq Ara Parvin
Md. Faisal-E- Alam
Md. Belal Hossain
Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh
Indonesian Journal of Innovation and Applied Sciences
antenatal care services
mass media
pregnant women
title Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh
title_full Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh
title_fullStr Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh
title_full_unstemmed Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh
title_short Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh
title_sort role of mass media in using antenatal care services among pregnant women in bangladesh
topic antenatal care services
mass media
pregnant women
url https://ojs.literacyinstitute.org/index.php/ijias/article/view/484
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AT mdfaisalealam roleofmassmediainusingantenatalcareservicesamongpregnantwomeninbangladesh
AT mdbelalhossain roleofmassmediainusingantenatalcareservicesamongpregnantwomeninbangladesh