Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)

The aim of this study was to develop a behavioral report to assess Social Media Use (SMU) distinguishing between rather active and rather passive uses, namely the Social Media Activity Questionnaire (SMAQ). We recruited 1230 participants (963 females) testing its goodness-of-fit. Both the explorator...

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Main Authors: Phillip Ozimek, Julia Brailovskaia, Hans-Werner Bierhoff
Format: Article
Language:English
Published: Elsevier 2023-06-01
Series:Telematics and Informatics Reports
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2772503023000087
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author Phillip Ozimek
Julia Brailovskaia
Hans-Werner Bierhoff
author_facet Phillip Ozimek
Julia Brailovskaia
Hans-Werner Bierhoff
author_sort Phillip Ozimek
collection DOAJ
description The aim of this study was to develop a behavioral report to assess Social Media Use (SMU) distinguishing between rather active and rather passive uses, namely the Social Media Activity Questionnaire (SMAQ). We recruited 1230 participants (963 females) testing its goodness-of-fit. Both the exploratory and the confirmatory factor analysis confirmed the two-factor-structure of the SMAQ. Internal consistency analyses indicated a high level of reliability for both scales. Furthermore, the results represent evidence of convergent and discriminant validity of the SMAQ scales. The results indicated that Facebook Activity as well as symptoms of depression, anxiety and stress were more closely linked to active than to passive SMU. In contrast, social comparison orientation, social media flow experience, social media addiction, fear of missing out, and the social media intensity were more closely linked to passive use than to active use. Thus, the SMAQ represents a straightforward, profound, economical, standardized, valid and reliable measure of SMU. Finally, applications of the SMAQ scales are discussed and limitations of the study are outlined.
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spelling doaj.art-54f9e3b140d345b78aa97a895b5a6c8e2023-06-01T04:37:04ZengElsevierTelematics and Informatics Reports2772-50302023-06-0110100048Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)Phillip Ozimek0Julia Brailovskaia1Hans-Werner Bierhoff2Corresponding author.; Mental Health Research and Treatment Center, Department of Psychology, Ruhr-Universität Bochum, GermanyMental Health Research and Treatment Center, Department of Psychology, Ruhr-Universität Bochum, GermanyDepartment of Social Psychology, Ruhr-Universität Bochum, Bochum, GermanyThe aim of this study was to develop a behavioral report to assess Social Media Use (SMU) distinguishing between rather active and rather passive uses, namely the Social Media Activity Questionnaire (SMAQ). We recruited 1230 participants (963 females) testing its goodness-of-fit. Both the exploratory and the confirmatory factor analysis confirmed the two-factor-structure of the SMAQ. Internal consistency analyses indicated a high level of reliability for both scales. Furthermore, the results represent evidence of convergent and discriminant validity of the SMAQ scales. The results indicated that Facebook Activity as well as symptoms of depression, anxiety and stress were more closely linked to active than to passive SMU. In contrast, social comparison orientation, social media flow experience, social media addiction, fear of missing out, and the social media intensity were more closely linked to passive use than to active use. Thus, the SMAQ represents a straightforward, profound, economical, standardized, valid and reliable measure of SMU. Finally, applications of the SMAQ scales are discussed and limitations of the study are outlined.http://www.sciencedirect.com/science/article/pii/S2772503023000087Social media useScale validationActive and passive useBehavioral report
spellingShingle Phillip Ozimek
Julia Brailovskaia
Hans-Werner Bierhoff
Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)
Telematics and Informatics Reports
Social media use
Scale validation
Active and passive use
Behavioral report
title Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)
title_full Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)
title_fullStr Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)
title_full_unstemmed Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)
title_short Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)
title_sort active and passive behavior in social media validating the social media activity questionnaire smaq
topic Social media use
Scale validation
Active and passive use
Behavioral report
url http://www.sciencedirect.com/science/article/pii/S2772503023000087
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