Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)

Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)

The aim of this study was to develop a behavioral report to assess Social Media Use (SMU) distinguishing between rather active and rather passive uses, namely the Social Media Activity Questionnaire (SMAQ). We recruited 1230 participants (963 females) testing its goodness-of-fit. Both the explorator...

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Bibliographic Details
Main Authors: Phillip Ozimek, Julia Brailovskaia, Hans-Werner Bierhoff
Format: Article
Language:English
Published: Elsevier 2023-06-01
Series:Telematics and Informatics Reports
Subjects:
Social media use
Scale validation
Active and passive use
Behavioral report
Online Access:http://www.sciencedirect.com/science/article/pii/S2772503023000087

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