HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM
The main purpose of this research is to propose and empirical test a conceptual model that clarifies the relationship between green hotel practices and customer citizenship behavior (CCB) with the mediating role is green hotel image and satisfaction in the perspective of customers. To test the hypot...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2022-03-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2022/gtg.40133-829.pdf |
| _version_ | 1798002150461145088 |
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| author | Kim Phung THAI Quoc Hung NGUYEN |
| author_facet | Kim Phung THAI Quoc Hung NGUYEN |
| author_sort | Kim Phung THAI |
| collection | DOAJ |
| description | The main purpose of this research is to propose and empirical test a conceptual model that clarifies the relationship between green hotel practices and customer citizenship behavior (CCB) with the mediating role is green hotel image and satisfaction in the perspective of customers. To test the hypothesis this research utilizes the data collected from a questionnaire survey from tourists who have visited the Moc Chau national tourist area, Son La – a mountainous province situated in the North West of Vietnam. Finally, the authors collected 212 valid questionnaires to test the hypothesis. The testing results indicated that green hotel practices positively influence customer citizenship behavior. Moreover, green hotel image and customer satisfaction contribute as the mediating effects in the relationship between green hotel practice and customer citizenship behavior. In contrast, green hotel image and customer satisfaction do not act as the serial mediation in this relationship. |
| first_indexed | 2024-04-11T11:47:35Z |
| format | Article |
| id | doaj.art-55016842dde141d2a09967c280e38342 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-04-11T11:47:35Z |
| publishDate | 2022-03-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-55016842dde141d2a09967c280e383422022-12-22T04:25:30ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172022-03-0140127428210.30892/gtg.40133-829HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAMKim Phung THAI0Quoc Hung NGUYEN 1University of Economics Ho Chi Minh City (UEH), School of Business Information Technology (BIT), Ho Chi Minh City, Vietnam, e-mail: phungthk@ueh.edu.vnUniversity of Economics Ho Chi Minh City (UEH), School of Business Information Technology (BIT), Ho Chi Minh City, Vietnam, e-mail: hungngq@ueh.edu.vnThe main purpose of this research is to propose and empirical test a conceptual model that clarifies the relationship between green hotel practices and customer citizenship behavior (CCB) with the mediating role is green hotel image and satisfaction in the perspective of customers. To test the hypothesis this research utilizes the data collected from a questionnaire survey from tourists who have visited the Moc Chau national tourist area, Son La – a mountainous province situated in the North West of Vietnam. Finally, the authors collected 212 valid questionnaires to test the hypothesis. The testing results indicated that green hotel practices positively influence customer citizenship behavior. Moreover, green hotel image and customer satisfaction contribute as the mediating effects in the relationship between green hotel practice and customer citizenship behavior. In contrast, green hotel image and customer satisfaction do not act as the serial mediation in this relationship. http://gtg.webhost.uoradea.ro/PDF/GTG-1-2022/gtg.40133-829.pdfcustomer citizenship behaviorgreen hotelgreen practicesgreen hotel imagecustomer satisfactio |
| spellingShingle | Kim Phung THAI Quoc Hung NGUYEN HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM Geo Journal of Tourism and Geosites customer citizenship behavior green hotel green practices green hotel image customer satisfactio |
| title | HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM |
| title_full | HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM |
| title_fullStr | HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM |
| title_full_unstemmed | HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM |
| title_short | HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM |
| title_sort | how green hotel practices stimulates customer citizenship behavior examining the role of green hotel mage and customer satisfaction in vietnam |
| topic | customer citizenship behavior green hotel green practices green hotel image customer satisfactio |
| url | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2022/gtg.40133-829.pdf |
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