The challenge to reposition three divergent higher education institutions as a new comprehensive institution
This study was designed to assist three higher education institutions that were forced into a merger to develop an identity, based on the unknown. A new type of organisation needs to be constructed in a changing environment. The paper presents the results of a survey of 654 stakeholders who were ask...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2013-04-01
|
| Series: | South African Journal of Economic and Management Sciences |
| Online Access: | https://sajems.org/index.php/sajems/article/view/579 |
| _version_ | 1819118431439421440 |
|---|---|
| author | Nerine Bresler |
| author_facet | Nerine Bresler |
| author_sort | Nerine Bresler |
| collection | DOAJ |
| description | This study was designed to assist three higher education institutions that were forced into a merger to develop an identity, based on the unknown. A new type of organisation needs to be constructed in a changing environment. The paper presents the results of a survey of 654 stakeholders who were asked to indicate whether they associate any of the institutions with a list of 19 statements.The results are presented in a perceptual map to facilitate decision making. It depicts the merger partners as very different. This was confirmed by what the respective names triggered in respondents’ minds. The findings suggest issues management needs to address during the post-merger procedural integration to create and communicate value, through combined synergies, and to avoid some of the possible negative consequences of mergers. |
| first_indexed | 2024-12-22T05:48:46Z |
| format | Article |
| id | doaj.art-550243d5c3294124a14b38c2b397b111 |
| institution | Directory Open Access Journal |
| issn | 1015-8812 2222-3436 |
| language | English |
| last_indexed | 2024-12-22T05:48:46Z |
| publishDate | 2013-04-01 |
| publisher | AOSIS |
| record_format | Article |
| series | South African Journal of Economic and Management Sciences |
| spelling | doaj.art-550243d5c3294124a14b38c2b397b1112022-12-21T18:36:56ZengAOSISSouth African Journal of Economic and Management Sciences1015-88122222-34362013-04-0110219520610.4102/sajems.v10i2.579194The challenge to reposition three divergent higher education institutions as a new comprehensive institutionNerine Bresler0university of JohannesburgThis study was designed to assist three higher education institutions that were forced into a merger to develop an identity, based on the unknown. A new type of organisation needs to be constructed in a changing environment. The paper presents the results of a survey of 654 stakeholders who were asked to indicate whether they associate any of the institutions with a list of 19 statements.The results are presented in a perceptual map to facilitate decision making. It depicts the merger partners as very different. This was confirmed by what the respective names triggered in respondents’ minds. The findings suggest issues management needs to address during the post-merger procedural integration to create and communicate value, through combined synergies, and to avoid some of the possible negative consequences of mergers.https://sajems.org/index.php/sajems/article/view/579 |
| spellingShingle | Nerine Bresler The challenge to reposition three divergent higher education institutions as a new comprehensive institution South African Journal of Economic and Management Sciences |
| title | The challenge to reposition three divergent higher education institutions as a new comprehensive institution |
| title_full | The challenge to reposition three divergent higher education institutions as a new comprehensive institution |
| title_fullStr | The challenge to reposition three divergent higher education institutions as a new comprehensive institution |
| title_full_unstemmed | The challenge to reposition three divergent higher education institutions as a new comprehensive institution |
| title_short | The challenge to reposition three divergent higher education institutions as a new comprehensive institution |
| title_sort | challenge to reposition three divergent higher education institutions as a new comprehensive institution |
| url | https://sajems.org/index.php/sajems/article/view/579 |
| work_keys_str_mv | AT nerinebresler thechallengetorepositionthreedivergenthighereducationinstitutionsasanewcomprehensiveinstitution AT nerinebresler challengetorepositionthreedivergenthighereducationinstitutionsasanewcomprehensiveinstitution |