Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies)

Nowadays, organizations are facing with plenty of environmental changes like never before. The changes take place promptly, that if organizations do not prepare themselves for facing with such changes their survival will be threatened. One of the very new tools that help organizations to reach a wor...

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Bibliographic Details
Main Authors: M. Fariabi, A. Jalali Kalde, F. Nikbakht
Format: Article
Language:fas
Published: University of Isfahan 2011-01-01
Series:تحقیقات بازار یابی نوین
Subjects:
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_id=688&sid=1&slc_lang=en