Management Strategy Of Tiktok To Build Brand Awareness In Bkkbn Program Of Bali Province
Social media is a digital platform that facilitates communicating with each other, sharing videos, information, potos with each user. Social media is very useful for companies in increasing brand awareness because with social media, companies will find it easier to connect with the public or the int...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Serang Raya
2023-07-01
|
| Series: | Kaibon Abhinaya |
| Subjects: | |
| Online Access: | https://e-jurnal.lppmunsera.org/index.php/KA/article/view/5342 |
| _version_ | 1797769093984550912 |
|---|---|
| author | Ni Made Satyawati Kadek Devi Kalfika Anggria Wardani Anak Agung Ngurah Eddy Supriyadinata Gorda |
| author_facet | Ni Made Satyawati Kadek Devi Kalfika Anggria Wardani Anak Agung Ngurah Eddy Supriyadinata Gorda |
| author_sort | Ni Made Satyawati |
| collection | DOAJ |
| description | Social media is a digital platform that facilitates communicating with each other, sharing videos, information, potos with each user. Social media is very useful for companies in increasing brand awareness because with social media, companies will find it easier to connect with the public or the intended target. The Bali Province BKKBN also uses social media, one of which is Tiktok. BKKBN Province Bali also uses social media, one of which is Tiktok. The main problems faced by the company are the lack of human resources that focus on managing tiktok social media and the lack of planning strategies to maximize video content uploaded on tiktok @bkkbnbali. The purpose of this community service is to improve the quality of human resources and to know the social media management strategy to build brand awareness. Data were collected through observation, interviews, documentation, and literature from several related journals. The results of the planning strategy in this study indicate that good Tiktok social media management will affect a company's brand awareness. |
| first_indexed | 2024-03-12T21:02:55Z |
| format | Article |
| id | doaj.art-550c7199463a4b7cad97a029bbb4d4e1 |
| institution | Directory Open Access Journal |
| issn | 2657-1110 |
| language | English |
| last_indexed | 2024-03-12T21:02:55Z |
| publishDate | 2023-07-01 |
| publisher | Universitas Serang Raya |
| record_format | Article |
| series | Kaibon Abhinaya |
| spelling | doaj.art-550c7199463a4b7cad97a029bbb4d4e12023-07-31T01:58:57ZengUniversitas Serang RayaKaibon Abhinaya2657-11102023-07-015210010710.30656/ka.v5i2.53425342Management Strategy Of Tiktok To Build Brand Awareness In Bkkbn Program Of Bali ProvinceNi Made Satyawati0Kadek Devi Kalfika Anggria WardaniAnak Agung Ngurah Eddy Supriyadinata GordaUniversitas Pendidikan NasionalSocial media is a digital platform that facilitates communicating with each other, sharing videos, information, potos with each user. Social media is very useful for companies in increasing brand awareness because with social media, companies will find it easier to connect with the public or the intended target. The Bali Province BKKBN also uses social media, one of which is Tiktok. BKKBN Province Bali also uses social media, one of which is Tiktok. The main problems faced by the company are the lack of human resources that focus on managing tiktok social media and the lack of planning strategies to maximize video content uploaded on tiktok @bkkbnbali. The purpose of this community service is to improve the quality of human resources and to know the social media management strategy to build brand awareness. Data were collected through observation, interviews, documentation, and literature from several related journals. The results of the planning strategy in this study indicate that good Tiktok social media management will affect a company's brand awareness.https://e-jurnal.lppmunsera.org/index.php/KA/article/view/5342social media, brand awareness, content, tiktok |
| spellingShingle | Ni Made Satyawati Kadek Devi Kalfika Anggria Wardani Anak Agung Ngurah Eddy Supriyadinata Gorda Management Strategy Of Tiktok To Build Brand Awareness In Bkkbn Program Of Bali Province Kaibon Abhinaya social media, brand awareness, content, tiktok |
| title | Management Strategy Of Tiktok To Build Brand Awareness In Bkkbn Program Of Bali Province |
| title_full | Management Strategy Of Tiktok To Build Brand Awareness In Bkkbn Program Of Bali Province |
| title_fullStr | Management Strategy Of Tiktok To Build Brand Awareness In Bkkbn Program Of Bali Province |
| title_full_unstemmed | Management Strategy Of Tiktok To Build Brand Awareness In Bkkbn Program Of Bali Province |
| title_short | Management Strategy Of Tiktok To Build Brand Awareness In Bkkbn Program Of Bali Province |
| title_sort | management strategy of tiktok to build brand awareness in bkkbn program of bali province |
| topic | social media, brand awareness, content, tiktok |
| url | https://e-jurnal.lppmunsera.org/index.php/KA/article/view/5342 |
| work_keys_str_mv | AT nimadesatyawati managementstrategyoftiktoktobuildbrandawarenessinbkkbnprogramofbaliprovince AT kadekdevikalfikaanggriawardani managementstrategyoftiktoktobuildbrandawarenessinbkkbnprogramofbaliprovince AT anakagungnguraheddysupriyadinatagorda managementstrategyoftiktoktobuildbrandawarenessinbkkbnprogramofbaliprovince |