Language and Brand
The language used in a product or service has an extraordinary impact on the creation of its brand and on its online success. As localization is a key aspect of a globalized business, attention should be given to the localization of brand language to ensure global consistency. This study explores b...
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| Format: | Article |
| Language: | deu |
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Aarhus University
2021-07-01
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| Series: | Hermes |
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| Online Access: | https://tidsskrift.dk/her/article/view/127925 |