Constructing an Adoption Model of Proactive Environmental Strategy: A Novel Quantitative Method of the Multi-Level Growth Curve Model

To fill in the literature flaws that have not been detected in previous studies, this research, therefore, examines the driving factors of proactive environmental strategy (PES). First, this research proposes how corporate social responsibility (CSR) predicts the agricultural company’s PES through t...

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Main Authors: Stanley Y. B. Huang, Shih-Chin Lee, Yue-Shi Lee
Format: Article
Language:English
Published: MDPI AG 2021-08-01
Series:Mathematics
Subjects:
Online Access:https://www.mdpi.com/2227-7390/9/16/1962
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author Stanley Y. B. Huang
Shih-Chin Lee
Yue-Shi Lee
author_facet Stanley Y. B. Huang
Shih-Chin Lee
Yue-Shi Lee
author_sort Stanley Y. B. Huang
collection DOAJ
description To fill in the literature flaws that have not been detected in previous studies, this research, therefore, examines the driving factors of proactive environmental strategy (PES). First, this research proposes how corporate social responsibility (CSR) predicts the agricultural company’s PES through the intermediary mechanism of green organization identification (GOI) of the top management team (TMT) according to symbolic context and theory of high-level echelon, to solve the first gap in exploring what factors can drive the PES. Second, this research proposes a multi-level growth curve model (MGCM) to solve how individuals adjust their behavioral intentions over time according to their translation and understanding of their use environment, because past studies consist of almost cross-sectional properties. Third, past research has also neglected the multi-level framework, leading to hierarchical reasoning bias. Therefore, this research believes that the MGCM can fill in the multi-level gap. Finally, this research collected 400 TMT employees from 100 different agricultural companies in Taiwan in three-stage time for six months. The results show that CSR will significantly lead to more growth in GOI, and more growth in GOI will lead to more growth in PES adoption. The research results can not only advance the agricultural sustainability literature but also serve as a guide for agricultural companies to implement PES.
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spelling doaj.art-554130a11b854598b0d3560145732adb2023-11-22T08:34:30ZengMDPI AGMathematics2227-73902021-08-01916196210.3390/math9161962Constructing an Adoption Model of Proactive Environmental Strategy: A Novel Quantitative Method of the Multi-Level Growth Curve ModelStanley Y. B. Huang0Shih-Chin Lee1Yue-Shi Lee2Master Program of Financial Technology, School of Financial Technology, Ming Chuan University, Taipei 111, TaiwanDepartment of Finance, Chihlee University of Technology, New Taipei 220, TaiwanDepartment of Computer Science and Information Engineering, Ming Chuan University, Taoyuan City 333, TaiwanTo fill in the literature flaws that have not been detected in previous studies, this research, therefore, examines the driving factors of proactive environmental strategy (PES). First, this research proposes how corporate social responsibility (CSR) predicts the agricultural company’s PES through the intermediary mechanism of green organization identification (GOI) of the top management team (TMT) according to symbolic context and theory of high-level echelon, to solve the first gap in exploring what factors can drive the PES. Second, this research proposes a multi-level growth curve model (MGCM) to solve how individuals adjust their behavioral intentions over time according to their translation and understanding of their use environment, because past studies consist of almost cross-sectional properties. Third, past research has also neglected the multi-level framework, leading to hierarchical reasoning bias. Therefore, this research believes that the MGCM can fill in the multi-level gap. Finally, this research collected 400 TMT employees from 100 different agricultural companies in Taiwan in three-stage time for six months. The results show that CSR will significantly lead to more growth in GOI, and more growth in GOI will lead to more growth in PES adoption. The research results can not only advance the agricultural sustainability literature but also serve as a guide for agricultural companies to implement PES.https://www.mdpi.com/2227-7390/9/16/1962corporate social responsibilitygreen organizational identityproactive environmental strategyagricultural company
spellingShingle Stanley Y. B. Huang
Shih-Chin Lee
Yue-Shi Lee
Constructing an Adoption Model of Proactive Environmental Strategy: A Novel Quantitative Method of the Multi-Level Growth Curve Model
Mathematics
corporate social responsibility
green organizational identity
proactive environmental strategy
agricultural company
title Constructing an Adoption Model of Proactive Environmental Strategy: A Novel Quantitative Method of the Multi-Level Growth Curve Model
title_full Constructing an Adoption Model of Proactive Environmental Strategy: A Novel Quantitative Method of the Multi-Level Growth Curve Model
title_fullStr Constructing an Adoption Model of Proactive Environmental Strategy: A Novel Quantitative Method of the Multi-Level Growth Curve Model
title_full_unstemmed Constructing an Adoption Model of Proactive Environmental Strategy: A Novel Quantitative Method of the Multi-Level Growth Curve Model
title_short Constructing an Adoption Model of Proactive Environmental Strategy: A Novel Quantitative Method of the Multi-Level Growth Curve Model
title_sort constructing an adoption model of proactive environmental strategy a novel quantitative method of the multi level growth curve model
topic corporate social responsibility
green organizational identity
proactive environmental strategy
agricultural company
url https://www.mdpi.com/2227-7390/9/16/1962
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AT shihchinlee constructinganadoptionmodelofproactiveenvironmentalstrategyanovelquantitativemethodofthemultilevelgrowthcurvemodel
AT yueshilee constructinganadoptionmodelofproactiveenvironmentalstrategyanovelquantitativemethodofthemultilevelgrowthcurvemodel