Powerful posters
Given the rise in far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats d...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2020-06-01
|
| Series: | Ars & Humanitas |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/arshumanitas/article/view/9364 |
| _version_ | 1797950097924816896 |
|---|---|
| author | Maiken Ana Kores |
| author_facet | Maiken Ana Kores |
| author_sort | Maiken Ana Kores |
| collection | DOAJ |
| description |
Given the rise in far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats during the 2018 parliamentary elections that were, alongside focusing on issues pertaining to the Slovenian political landscape, heavily infused with concerns and potential solutions on how to tackle the challenges currently faced by Europe. The aim is to examine the linguistic and visual tools used by parties across the political spectrum, and to find out if the use of certain elements is characteristic of a determined political orientation. A brief outline of Slovenian party dynamics and the conditions that have contributed to them is followed by an analysis of the parties’ political campaigns. Using the tools of political discourse analysis, the first part is centred around parties’ choice of syntax and lexis in their political slogans, as well as the imagery on their posters, whereas the second is devoted to a linguistic analysis of how parties frame and address five key common issues in their political programmes: pensions, corruption, finance, healthcare and safety. Their stances and how these differ or coincide based on their place on the political spectrum are exemplified by short excerpts from the programmes.
|
| first_indexed | 2024-04-10T22:09:49Z |
| format | Article |
| id | doaj.art-55465a41eb3e45e3a2cbaf5cc0cee1ee |
| institution | Directory Open Access Journal |
| issn | 1854-9632 2350-4218 |
| language | deu |
| last_indexed | 2024-04-10T22:09:49Z |
| publishDate | 2020-06-01 |
| publisher | University of Ljubljana Press (Založba Univerze v Ljubljani) |
| record_format | Article |
| series | Ars & Humanitas |
| spelling | doaj.art-55465a41eb3e45e3a2cbaf5cc0cee1ee2023-01-18T08:52:59ZdeuUniversity of Ljubljana Press (Založba Univerze v Ljubljani)Ars & Humanitas1854-96322350-42182020-06-0114110.4312/ars.14.1.105-124Powerful postersMaiken Ana Kores Given the rise in far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats during the 2018 parliamentary elections that were, alongside focusing on issues pertaining to the Slovenian political landscape, heavily infused with concerns and potential solutions on how to tackle the challenges currently faced by Europe. The aim is to examine the linguistic and visual tools used by parties across the political spectrum, and to find out if the use of certain elements is characteristic of a determined political orientation. A brief outline of Slovenian party dynamics and the conditions that have contributed to them is followed by an analysis of the parties’ political campaigns. Using the tools of political discourse analysis, the first part is centred around parties’ choice of syntax and lexis in their political slogans, as well as the imagery on their posters, whereas the second is devoted to a linguistic analysis of how parties frame and address five key common issues in their political programmes: pensions, corruption, finance, healthcare and safety. Their stances and how these differ or coincide based on their place on the political spectrum are exemplified by short excerpts from the programmes. https://journals.uni-lj.si/arshumanitas/article/view/9364Sloveniaparliamentary electionsmultimodal analysispolitical discourse analysispolitical posterspolitical slogans |
| spellingShingle | Maiken Ana Kores Powerful posters Ars & Humanitas Slovenia parliamentary elections multimodal analysis political discourse analysis political posters political slogans |
| title | Powerful posters |
| title_full | Powerful posters |
| title_fullStr | Powerful posters |
| title_full_unstemmed | Powerful posters |
| title_short | Powerful posters |
| title_sort | powerful posters |
| topic | Slovenia parliamentary elections multimodal analysis political discourse analysis political posters political slogans |
| url | https://journals.uni-lj.si/arshumanitas/article/view/9364 |
| work_keys_str_mv | AT maikenanakores powerfulposters |